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August 26, 2009
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Answer 1 |
Any well-planned
job search begins with a great resume. True or False? |
False. Despite conventional
wisdom, you do not want to start your job search with a major resume
effort. To do this puts the cart before the horse. A resume is really a
kind of ad or brochure. Before developing an ad campaign, an advertising
agency careful targets its market and defines its customers' needs and
priorities. Only after identifying these factors, does the copywriter
describe features and benefits most useful to the targeted market. In your
case, you are the product. You bear the responsibility of selling your
most important experiences and attributes to potential employers on a
person-to-person basis. If you write your resume before you have found out
what they need, you are missing an opportunity to present your best case. |
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