"WANTED: Multilingual and culturally fluent managers, with experience
managing diverse teams. Age and nationality irrelevant."
International companies may not be using these specific terms in their job
ads yet, but they're crying out for managers with such skills.
"Managers who are capable of getting the best out of a work force that's
becoming increasingly diverse, and aware of the challenges that accompany
[diversity], are in huge demand," says London-based Jane Fiona Cumming, a
director with Article13, a global business consultancy specializing in corporate
governance, social and environmental risk. "They're wanted not just for managing
overseas, but within Europe, too."
The demand within Europe is partly due to the removal of borders within the
EU, allowing citizens of these countries to freely accept jobs in any other
European country they choose. This is making the work forces of many countries
-- for example, the United Kingdom, France, Spain and even Sweden --
increasingly diverse.
But as Europe's population ages, its labor pool must become even more
diverse. Not only will Europe need to make greater use of older workers, but it
also needs to open its doors to immigrants from outside the continent. Consider
Italy and Germany. Italy's population, currently about 57 million, is projected
to decrease to 41 million by 2050. In Germany, the working-age population is
expected to decline from 56 million to 43 million in 2050. For these countries
to make up the shortfall, Italy will need approximately 350,000 immigrants each
year and Germany close to 500,000 immigrants, according to the Global Aging
Commission.
Naturally, companies that want to keep taking advantage of international
opportunities and venture into more niche markets must keep diversifying their
labor pools. "In fact, organizations like British Telecom (BT) already go to
huge lengths to diversify their work forces without positively discriminating,"
says BT's group employment policy consultant, Becky Mason. "A diverse work
force, however, requires managers who can get the best out of its employees --
regardless of age, sex, culture, background, nationality and religion -- which
is by no means an easy task."
A Rare Skill Set
Managers with such skills are rare and in increasing demand. Those who have
or acquire these abilities will be singled out for advancement, possibly even
for grooming for top leadership positions. Fons Trompenaars, a director of
Netherlands-based cross-cultural firm THT Consulting and co-author of "Riding
The Waves of Culture" (McGraw-Hill Trade, 1997) describes the ability to
recognize and understand cultural differences and then reconcile and leverage
them for business advantage as "transcultural competence."
"Leaders like Michael Dell and Richard Branson have this transcultural
mindset," says Mr. Trompenaars. "It's partly the reason they have thrived in
business."
Cross-cultural management skills come from working with a broad range of
people over time. "It's about being aware of diversity in everything you do,
from giving out a recruiting brief, to selecting a team, to looking at
suppliers. You always have to be asking, 'Is this the right mix for this project
or the future?' " says Rob Yeung, business psychologist at Kiddy & Partners in
London, and author of several management books including "The Ten Career
Commandments" (How To Books Ltd.).
Transcultural mindsets can be learned, Mr. Trompenaars believes. Even so,
such qualities can't be achieved overnight or from taking a single course.
Instead, they're typically acquired through a combination of training courses
and personal development.
Basic understanding requires cultural sensitivity savvy at two levels, says
Lisbeth Claus, professor of international human resources at the Monterey
Institute of International Studies in California. These are:
- a generic understanding independent of the cultures/nationalities involved
and
- a specific country/culture understanding.
"A short cross-cultural course is a quick way to acquire a generic
understanding. It will give an insight to how cultures differ based on the works
of cross-cultural gurus like Fons Trompenaars and Geert Hofstede," says Ms.
Claus. "For example, you'll learn to appreciate how other cultures value life.
Is it an individualist culture -- like the U.K.'s -- or a collective one -- like
the Japanese or Latin cultures? Once you have that kind of knowledge, you'll
find it easier to understand, manage and reconcile cultural differences that may
arise in the workplace."
Will an M.B.A. Help?
If you're vying for a senior international management position within a
multinational company, earning an M.B.A. may be worthwhile, says Peter Calladine,
educational services manager at the U.K.'s Association of M.B.A.s. "Working on
assignments in culturally diverse teams, M.B.A. students learn to understand and
accept diversity and to gain those skills that will mark them down for rapid
career progression," he says.
Adds David Norburn, director of U.K.-based Imperial College of Management:
"We have about 30 different nationalities at our school. The more nationalities
you mix with, the more empathetic you become in dealing with differences in a
classroom situation, which will better equip you for the real business world."
M.B.A. studies also can provide a deeper understanding of certain foreign
cultures, says Fred Seidel, a professor at French business school EM Lyon. "For
example, an understanding of institutions like education systems will give a
clue about the way certain cultures learn and solve problems," he says. "This
can be done by analyzing environments by looking at company growth patterns. For
example, [you could learn] why German and U.K. companies have been able to build
huge organizations, whereas other European countries may not have."
Choosing a School
It's important to choose a business school carefully, says Mark Collins, a
London-based consultant for The Boston Consulting Group, a professional services
firm, who's studying for his M.B.A. Working in London has exposed him to many
European nationalities, so he enrolled in Harvard Business School for his M.B.A.
instead of a European school. These programs have a greater mix of nationalities
but, says Mr. Collins, Harvard could "expose me to other diverse groups like
African-Americans, Asian-Americans and Latin-Americans, which Europe doesn't
have."
Completing the M.B.A. is allowing him to work on problems with people with
these backgrounds and learn how cross-cultural issues affect business, including
the impact of diversity on organizational behavior, says Mr. Collins. "I've been
able to put this knowledge to good use on projects, which is mainly
implementation of strategy for international clients. Of course, theory alone
isn't enough. You need experiential learning, too, as it's vital that you're
exposed to international business through overseas assignments or working in
multinational teams. If your company is offering this, you should take advantage
of it."
Mr. Collins has spent a year in Canada and traveled throughout Europe on
business. He's confident that the Harvard M.B.A. will help him secure top
international posts in the future. "Diversity skills are a hot skill to have in
Europe and will become much more important in the coming years, especially if
you want to get ahead," he says.
Not for Everyone
That said, overseas experience isn't for everyone. "You have to ask yourself
whether you really want to spend six months to a year in another country if,
say, you're poor at languages or prone to homesickness," says Mr. Yeung. "You
might be better off spending time in a multinational team or working on a
project that requires dealing with an overseas supplier while domiciled in your
home country instead."
This way, you can acquire international experience without a painful
relocation. "It's really a matter of deciding where you want to be in the next
few years and choosing opportunities that will help you get there," he says.
"But it's important to assess your suitability to international opportunities
carefully and honestly."
You also can acquire diversity skills by learning on the job at a company
that values differences. "Diversity skills at BT, for example, are engrained in
the culture--it's part of our work style, ethic and the way we do business,"
says Ms. Mason. "At BT, we quickly develop diversity skills on the job because
valuing differences is included in our competencies and we're continuously
measured against that."
So what does BT look for when recruiting leaders to manage a diversifying
work force? "How an individual acquires diversity and cross-cultural skills is
really irrelevant," says Ms. Mason. "What's crucial is being conversant with the
principles of diversity regardless of whether they're acquired through a short
course, M.B.A. or work experience. That means demonstrating and applying that
knowledge and experience to get the best out of a diverse workforce."