The rout is on.
Several weeks back, I wrote a column noting
that refugees from the Internet world were finding their way back to more
mainstream companies in search of stability. Based on the feedback I got from
that column, the pace of that transition seems to be quickening in an
increasingly unsettled world.
But, readers told me, that column focused largely on how dot-commers could
thrive in mainstream companies. Left unanswered was a critical question: How do
they get those jobs in the first place?
Certainly, mainline companies are eager to annex candidates with
Internet-related skills, the better to push their giant corporate bodies into
Web spaces vacated by all those departed dot-coms.
But after listening to Internet acolytes for years promising to remake the
economy and kill off the old fuddy-duddy companies and their spirit-stifling
bureaucracy and politics, many hiring managers at old-guard companies are
naturally suspicious of those seeking to re-enter the fold. They want some
assurance that former Web execs won't be huge pains in their behinds and that
they aren't just marking time until the next wave of start-ups emerges.
"We've had people who have come back from dot-coms and been
successful," says Don Cooper, staffing manager for Intel Corp. "We
take them back, but we'll only do it once or twice."
Robin Ryan, a Seattle, Wash., career counselor, advises clients to
demonstrate to employers that they're team players and not free spirits who
would work well only in an entrepreneurial environment. "You've got to
show that you can adapt to protocol and chains of command, that you can blend
in," she says.
Ex-dot-commers aren't the only ones facing this dilemma. So are the legions
of so-called free agents and small-business entrepreneurs who streamed out of
corporate America over the past decade, vowing never to return. Now, many of
them are in need of some stability and a job as their businesses dry up.
And with the economy continuing to slump amid eroding consumer confidence
and a rising tide of layoffs, job search in general has become more difficult.
Several managers have come back, however, and lived to tell the tale.
After abandoning a 16-year career and a partnership at Andersen Consulting
to sell mustard online with his
brother, James Adamczyk returned this year after selling the start-up's assets.
Wade Vesey, a former marketing manager for Nextel Communications, also returned
after a stint as vice president of sales and marketing for aeris.net, a
wireless start-up. Kevin Pratesa gave up a promising career with Deloitte
Consulting to pursue Internet fame and fortune. Two troubled start-ups later,
he has sought shelter at Oracle Corp.
Here, they say, are some of the key questions they heard during their job
searches, and how they handled them:
Q: So, tell me, what have you been doing lately?
A seemingly harmless icebreaker, this question is fraught with peril for
ex-dot-commers. Resist the temptation to rhapsodize about the good old dot-com
days. Mainstream employers don't want to hear about how you took your dog to
work and played foosball in the employee lounge. "It'll just make you
depressed and your corporate listener jealous and annoyed," says the
40-year-old Mr. Vesey, currently executive vice president of Ceon Corp., a
privately owned telecommunications software company in Redwood City, Calif.
"It's definitely not endearing."
Intel's Mr. Cooper is leery of ex-dot-commers who seem focused primarily on
salary and stock options. Those people, he fears, are just looking for a safe
haven until the next big start-up opportunity comes along. "People coming
back to Intel aren't getting the same money they got at dot-coms," he
says. "The dot-coms overpaid people because of the uncertainty."
Q: What have you really done?
At most start-ups, everybody does a bit of everything, making it difficult
for interviewers to determine what someone's duties were. Plus, they're
skeptical of the titles that some dot-coms handed out like party favors.
"A lot of people were vice president of nothing," says Ms. Ryan.
Both in your resume and during interviews, she says, it's more important to
focus on those skills and experiences that relate directly to the needs of the
prospective employer.
But Mr. Vesey contends that the wearing-of-many-hats experience, common at
start-ups, can be an advantage if positioned properly. For example, he notes,
you can point out that the broader perspective you've gained will help you work
seamlessly with other departments. "Getting a project through in a
corporate environment," he explains, "you have to position it so it
looks like a win-win for other areas of the company. Being able to relate to
those other functional areas can help you."
Candidates who are obsessed with particular projects or technologies tend to
raise a red flag for Mr. Cooper. At a company like Intel, with many product
irons in the fire, employees have to be flexible, willing to work on a variety
of things, he says.
Q: Why did your start-up fail?
In other words, are you a mindless, arrogant Internet acolyte, or do you have
any real business sense? Here's where you demonstrate your understanding of why
the Internet revolution went awry. "They want to hear what you would have
done differently," says Mr. Pratesa, who left one dot-com, NextOffice.com,
for another, Loudcloud, only to be ushered out in a wave of layoffs a day after
he paid cash for a new BMW. Deciding he wanted more stability, the 25-year-old
landed a position at Oracle as a product manager. To show that he wasn't just
an Internet flash-in-the-pan, he stressed the fundamental skills he developed
at Deloitte.
It's important to show that you possess solid business fundamentals, Mr.
Vesey says. The dot-com era was filled with "vaporous revenue models and
out-of-control expenses; you need to prove that through your career, you know
better."
Q: You come from a start-up environment, which is very unstructured. Are
you going to be able to adjust to a larger company?
That may be the biggest issue you have to deal with. Will you be comfortable
with the slower pace of decision-making, the protocols and the chain of
command? "It's like taking someone from a small Midwest town and dropping
them into Ohio State [University], with 50,000 other freshmen," Mr. Cooper
says. He wants to hear anecdotes that demonstrate an applicant's ability to
thrive in different environments. Mr. Pratesa pointed to his Deloitte
background as proof that he could succeed in both environments.
Ms. Ryan says you must deal with that question, even if it isn't asked.
"Even if they don't ask it, they're thinking about it," she says. Of
course, she adds, you must first convince yourself. If you aren't mentally
ready for a big-company culture, she says, don't force it, or you'll be
"running from the building, screaming, in six months."
Q: What do you want?
This is an important query both from the interviewer's perspective and from
yours.
For you, the question is, after your dot-com roller-coaster ride, are you
really clear on what you want to do next, or are you just grasping for a job?
Companies like Intel don't want to hear candidates say that the bubble burst
and they need a job. Such employers want more, Mr. Cooper says. Companies want
to see signs of maturity, an indication that having taken a gamble, they're now
looking for a long-term career move.
The 41-year-old Mr. Adamczyk went through testing and career counseling to
figure out what he really wanted before making his next move. He decided that
what mattered most to him wasn't a job title or salary -- he was relatively
secure financially -- but the content of the job. He wanted to be involved in
the application of technology and innovation. So he returned to Accenture, the
former Andersen Consulting, in a consulting role. "I liked the technology
content, I was good at that," he says. "So I listed the types of jobs
that would fit."
For the employer, it's a question of expectations. Mr. Vesey says you should
be willing to take a step back in terms of title, authority and salary.
Mr. Adamcyzk, for example, returned as an associate partner. "I said I'd
rather trade off money for flexibility in the job," he says. Had he
attempted to return at his former lofty level, he believes there would have
been resentment. "I have found amongst some of my partners the feeling of,
'Well, we stuck it out and you went off and did this,' " he says.
"That would have been a big issue if I'd tried to come back as a
partner."
Q: How can I be assured that you won't leave for the next hot start-up
opportunity?
When Mr. Adamczyk interviewed with an insurance company looking for a chief
technology officer, he says the hiring managers were very frank about their
concern. "They say, 'We think you're very qualified, but we don't think
you'll do this for the long term,' " he recalls.
This question is usually paired with a related one for those who left an
established company to jump on the Internet bandwagon: You had a great job with
a great company. Why did you leave?
It's a concern any manager will have, given the job-hopping environment of
recent years. What are your true career motivations?
Mr. Pratesa says he pre-empted the question by explaining that he had
learned from his dot-com experience that he didn't want a six-month or a
two-year gig. "I said I was looking for a career," he says.
Mr. Adamczyk says you have to explain your motives for pursuing the Internet
dream. "If they're concerned that you went into the dot-com world to get
rich quick, you've got an issue," he says. "If you did it for other
reasons, you have to convince them of that."
Ms. Ryan suggests responding with humility and humor: "What it comes
down to is, they sold you a bill of goods and didn't deliver. You were one of
the boobs who bought that. But it taught you a valuable lesson. People like to
hear that. You've learned that hard work is the only way to an easy life, that
you want to be in a company that's stable, that will promote you and that's
going to be here tomorrow."