Meet the fresh young face of career management in the New Economy.
It values hands-on experience far more than education and, in fact, may have
more informal than formal education. It builds its track record not from jobs,
but from projects -- often personal projects undertaken apart from any regular
job duties. It doesn't do much networking in the old-economy sense of lunches,
conferences and professional groups, but it nevertheless accumulates hundreds of
valuable contacts around the globe. It isn't much concerned with advancing into
management -- at least not yet -- and it changes jobs like most people change
underwear.
How is all this possible? It's the New Economy, baby. And while this pattern
still doesn't apply to many jobs in many industries, it's a growing trend,
especially in the high-tech sector.
And despite the miserable slump that encases much of high tech, many of these
young pups are still living large. That's largely due to the split personality
of high tech these days. Stock-market prices have plunged and companies have
laid off thousands of workers, but many technology sectors are still having
trouble finding qualified candidates to fill vacant jobs.
Dan Sanderson dropped out of the University of Washington in 2000 to take a
job as a software engineer for the Walt Disney Co.'s star-crossed Internet unit.
He landed that job -- complete with signing bonus and stock options -- at a
high-tech job fair, despite lacking a degree and much formal work experience.
And he was a philosophy major to boot.
Running Uphill
His timing couldn't have been worse. The job lasted less than a year, with
young Mr. Sanderson accepting a buyout as Disney started shutting down many
Internet initiatives. With the economy sagging, you'd think Mr. Sanderson now
would be in dire straits, unable to find gainful employment. Perhaps he's
considering a return to school to gain important credentials and wait out the
storm.
He nixed that idea. "In this industry, experience counts 100 times more
than education," he says. So he went looking for another job, and aided by
a reference from his fiancée, quickly landed one with Amazon.com Inc., where she
works. He started in July, at a higher salary.
Mr. Sanderson's experience over the past year is instructive. This is no
starry-eyed dot-commer, managing his career as if on a holy crusade to change
the world. Even when the market was hot, he was skeptical about the future of
Internet start-ups. That skepticism was enhanced during his college days, when
he reluctantly agreed to help one of his philosophy professors create a Web
business that never got off the ground. That's why he focused his job search on
big companies like Disney. "I wanted a stable company, where I'd be sure of
getting my paychecks," he says.
And that's why now, in the midst of an economic downturn, his career
philosophy is to "run uphill." As he describes it: "As the floods
come in and the dot-coms go under, you go up to the next hill" --
presumably, to a larger, more stable company.
Almost from the beginning, his time at Disney was harrowing, with questions
always lurking about the viability of the company's big Internet play, Go.com.
Disney's stock price was falling, but Mr. Sanderson says the investing public
was expected to come around once the company rolled out redesign projects in the
works. "It never happened," he says, referring to public acceptance.
When Disney shut down Go.com in January and laid off 400 people, Mr.
Sanderson admits he was nervous. In February, there were more layoffs. "We
all knew we were on thin ice," he says.
He recalls having a panic attack when he showed up at work one day and all
the desks were empty. Knowing that if he'd been axed he'd be locked out of his
computer, he frantically tried to log on -- and did. His colleagues, it turned
out, were in a meeting in another room.
Of course, like many 23-year-olds, Mr. Sanderson considers all work as merely
temporary. "Because of the temporary nature of the industry, I didn't think
of any job as a career," he says. "There are very few vertical
promotions at a company for a software engineer. You get your promotions by
changing companies." In one e-mail, he says, management pointedly noted
that the average job stay was one year. "It felt like you weren't expected
to stay," he says.
Thus he and his boss didn't look very far ahead when they discussed his
career development, and they never talked about possible promotions or a set
career path. "Mostly we talked about skills development," he says.
"That's what counts most."
Personal Projects
Mr. Sanderson has been avoiding anything that smacks of management anyway.
He'd love to be a lead Web developer, but fears the administrative duties would
leave little time for programming. But down the road, he says, that's an option.
"Companies are always looking for managers who know the technology,"
he explains.
For now, he's adding to experience through personal projects. How does he
explain his job-hunting success in the midst of an economic slump? Mr. Sanderson
credits his personal-programming projects, an informal self-education that
technology companies prize. These include his Web log, or blog, and a software
program he designed to help Web loggers find each other, among other things. The
Web log -- his personal discussion, industry and education page combined -- has
been an inadvertent but potent career-development tool.
The blogger community online has grown to more than 350,000 people since
programs such as Blogger, which make it easy to update Web pages, surfaced two
years ago. And while a big chunk of that verbiage is fairly juvenile, Dear-Diary
stuff, another big chunk consists of Web-savvy professionals who use their logs
as networking and educational tools.
Viral Networking
And it's a tight, fiercely loyal community. After leaving Disney, for
example, Mr. Sanderson, who lives in Seattle, decided to take a whirlwind tour
of the country to meet other bloggers. In several cities, impromptu
get-togethers formed to meet and greet the visiting blogger, someone they knew
only through his online jottings. "People who know me through the Web log
are more interested in me personally and more likely to see me as a good job
candidate," he says.
This form of networking is viral, as the Web denizens say, since most Web
logs contain links to other bloggers they've read and enjoyed. That's how I got
to the logs of the people mentioned here.
Among the contacts Mr. Sanderson has made through his blogging is Dave Winert,
president of Userland Software in Burlingame, Calif., which makes Web software.
Mr. Winert writes a column on industry issues that appears on his company's Web
site and, the site notes, is distributed via e-mail to "leading
technologists and business leaders."
Through the Web log of high-tech pioneer Dan Bricklin, co-creator of the Visi-Calc
spreadsheet, you can link to Web pages for Bill Gates, Mitch Kapor and Steve
Wozniak, as well as Web icons of more recent vintage.
These sites also provide an informal educational service, through essays on
industry issues (bloggers love to expound on the state of the industry) and
links to Web sites, articles, books and other resources. Mr. Bricklin's site is
rich in industry essays and resource links. (For example, Good Documents.com,
where you can learn to create business documents in the linked, online
environment. Mr. Bricklin wrote most of the site, he notes.) Likewise, Jeffrey
Zeldman, a San Francisco Web developer and author, offers links to Web-design
resources, discussions on technology and business tutorials.
Simply doing a Web log is an act of learning. Jason Kottke, another San
Francisco Web developer, notes that his log is "something I do to keep my
writing, design and critical skills in working order."
Mr. Sanderson recognizes that so far in his young career, he's been
fortunate. Not all young techies are thriving. Several of his friends have lost
jobs and are making do as bank tellers or waitresses. He believes his passion
for the business, as expressed through his personal projects, and the added edge
in experience those projects give him, have made the difference. Matt Haughey,
who helped develop Blogger, has an online resume that doesn't talk about job
titles, promotions or responsibilities. Instead, it consists primarily of links
to his "personal projects" -- Internet sites the San Francisco Web
developer worked on.
"We nerds grew up with computers, it's a way of life," Mr.
Sanderson says. "That kind of self-instruction is what companies are
looking for."