Executive recruiter Peter Bell recently made an unpleasant
discovery on the Internet.
He was looking for candidates to fill an investor-relations
post at a financial-services firm. To research one promising candidate, Mr.
Bell's colleague entered the man's name in Google, the popular Internet search
tool. But Google unearthed a surprise: It found another version of the
candidate's resume, with two jobs that weren't listed on the resume he'd
submitted to the recruiter.
"He just eliminated them and added a little time to the other
jobs," Mr. Bell says. Mr. Bell concluded the man had lost the jobs, and tried to
cover it up. Mr. Bell didn't submit the man's name for the job.
Internet searches have become common practice for hiring
managers and recruiters, who say the effort sometimes yields useful information
about candidates -- things employers wouldn't have learned from a resume and
cover letter alone. "Smart hiring managers will always Google their prospective
people," says Allison Hemming, president of the Hired Guns, a New York
interim-staffing company. "If you've got a sixth sense about somebody and you're
not really sure why you're feeling that way, Googling can really help you out in
vetting a candidate."
At Chicago-based staffing firm Corporate Project Resources
Inc., which places marketing professionals in jobs on an interim basis, "Google
is something that we use a lot," says Sheri Karley, recruiting manager. Staffers
there often perform an Internet search along with a background check and
personality test when they screen candidates, Ms. Karley says.
But such searches can be a land mine for job-seekers. There's a
bevy of information on the Internet, including things you may not realize are
out there. Searches can turn up everything from personal Web sites and blogs to
old company newsletters to articles you wrote for your college newspaper. "It's
almost like a shadow résumé you haven't exactly made but it's following you
around," says Pam Dixon, director of the World Privacy Forum, which studies
workplace privacy issues. She says some of the worst problems for job-hunters
arise when people fire off angry or vulgar e-mails that find their way onto the
Internet. "Most Google damage is self-inflicted," Ms. Dixon says.
Sometimes the damaging information comes from former employers.
Ms. Dixon says she has been contacted by a teacher who was fired from a prior
job whose school board included her firing in online meeting minutes. Making
matters worse, she has an unusual name. So when prospective employers Google
her, the minutes pop right up. "She literally has not found a job because of
that," Ms. Dixon said.
So how can you sidestep these pitfalls? First, career advisers
recommend, search the Internet yourself to see what's out there about you. Ms.
Dixon suggests searching for your name on its own, and also in quotation marks.
If anything comes up that could harm your job search, you have a few potential
remedies. You can contact the owner of the site, and ask him to remove the
information. You can also try contacting Google.
If you can't remove the information, prepare a defense in case
it comes up in an interview. Come up with an answer that directly addresses the
problem, but then segues to a new subject. For instance, if the information
involves opinions you'd rather have kept private, "you can turn it into a
positive by stating that this is something you feel very passionate about, and
remind the person that this is your personal opinion and won't affect your
ability" to do your job, Ms. Hemming suggests.
Google says people shouldn't blame it for what users find on
the web. "Google is a reflection of what's on the Web so if there's information
on the particular Web page that they're not comfortable with, then they should
contact the site owner," says spokeswoman Eileen Rodriguez.
Being the subject of an Internet search can work in a
job-seeker's favor in some cases. Bruce MacEwen, a New York-based consultant who
aspires to get a job as an executive director of a law firm, started writing a
blog this year about the business side of law firms. This spring, his blog
turned up on a Google search done by William Henderson, an associate professor
of law at the Indiana University School of Law-Bloomington. Mr. Henderson was
devising a new course on the economics and business of law firms, and decided to
see what he could find with Google. "I can't believe I found a blog on point,"
Mr. Henderson recalls thinking. He contacted Mr. MacEwen. The two are now
collaborating on a research project and Mr. MacEwen is set to guest lecture in
November.
And sometimes, just because you're blindsided by a search
doesn't mean your job prospects are doomed. A law-school student recently
interviewed for a summer position at a law firm. One of her interviewers Googled
her and found her blog, which included some critical sentiments about big law
firms in general, although not this particular firm. "My face went beet red and
I lost all of my concentration" when asked about her blog, she recalls. "I just
sort of chuckled -- 'oh ha, isn't that funny.' "
She ended up getting an offer. And she took down the blog.