The good old boys' network controls business and politics as it has for
centuries. There's no special criterion for membership in the boys' club other
than gender. Becoming a member is a rite of passage for young boys as they
emerge from adolescence and mature into manhood.
However, membership in the boys' club has definite advantages. As a member,
you're privy to important information, and many critical business decisions are
based on the club's membership roster. Club meetings are often held in such
places as golf courses, men's rooms and smoke-filled cigar bars. The club
conveys fraternity-like relationships among members. With its unwritten rule,
"No women allowed," the informal good old boys' network continues to bar women
from top management.
Historically, women have had no comparable alternative to the good old boys'
club. During the first half of the 21st century, no female
organizations related to business existed, and most of the professional and
civic organizations, such as the Rotary Club, didn't allow women members. The
brave women in the workplace, particularly those who had aspirations for
advancement, found themselves isolated and alone.
"After World War II, my dad came home from the war and said these women don't
have any network. He realized the network was men's way of connecting outside of
the workplace, and he wanted to create that for women, so he founded the
American Business Women's
Association," says Carolyn Elman, executive director of the Kansas City,
Mo.-based nonprofit.
Today there are thousands of women's organizations ranging from the
broad-based, such as the National
Association of Female Executives, to the more specific, such as
Women in Agriculture.
These organizations provide members with support and an opportunity to learn and
share information. Additionally, women's organizations offer the opportunity to
practice developing leadership skills. By accepting leadership positions within
these groups, women can demonstrate their ability to excel and gain visibility
for themselves.
Becoming a Networking Queen
Joining one of the many women's organizations is an important first step in
building your network. But a real networking queen knows there's more to
building a network than joining a club.
"Women don't know how to be good old boys. Men know how to move around and
make sure they get the business to their buddy," says Marsha Serlin, chief
executive officer of United Scrap Metal, a scrap-metal recycling business in
Cicero, Ill.
You probably already have the foundation of a personal network. Think about
the number of acquaintances you have from work, industry associations and
charitable organizations. However, if you're like most women, you probably don't
use 90% of these contacts. These associates and friends can be the beginning of
your personal network.
However, a truly strong personal network is not built from a list of mere
acquaintances. Juanita Weaver, a consultant based in the Washington, D.C., area,
is a true networking queen. She has an address book that looks like the New York
City white pages. While she seems to know everyone, what's most impressive is
that most people refer to her as a good friend. What's her secret? She says it's
creating a human connection.
"That doesn't mean I don't talk to a lot of people, but I really try to come
home with one special connection," she explains. "I am always interested in the
other person as a person and not just as a contact, and I think people feel that
difference."
Effective networking is time-consuming, and you may think that you're too
busy managing your home, family or business to find time. But if your goal is to
have success and power, you can't afford not to network. You never know when
you'll meet someone who will be instrumental in helping you to achieve your
goals.
The number of networking, professional association, civic and charitable
group events held in any given week can be overwhelming. Don't drive yourself
crazy trying to hit them all -- be smart. Carefully select the events that you
believe are the best fit for you personally and professionally.
"Figure out what kind of contacts are most useful to your particular
business, and think broadly. You don't just want to know people in your
industry. You want to know people in a lot of different areas. In today's
marketplace, connections with all kinds of groups and organizations and
industries are becoming more and more important," Ms. Weaver suggests.
Help Yourself by Helping Others
When building a network, remember to give before you get. Take time to help
others before seeking favors for yourself. If you focus on handing out cards to
a million people in anticipation of getting immediate results, you'll be
disappointed. But by first trying to assist someone else, rewards eventually
will come your way.
Additionally, as you build your network, stay in contact with the people you
meet. Communication is the glue that holds a network together. Take time to
write personal notes. Sincere ones can have a tremendous and long-lasting
impact. In fact, writing personal notes to others is one of the ways former
President George W. Bush built his vast personal network.
The advantages of a far-reaching network are numerous. For example, you'll
know the right person to call when you need help. Whether you're looking for a
doctor, hairdresser, new supplier, new employee, banker or great restaurant,
you'll at least have a place to start and a connection with someone who can
point you in the right direction.
"I've heard it called the power of weak connections. If you look at somebody
who has gotten a job -- how many know the person who hired them? Not many. It's
usually because somebody recommended them. It's not that the person recommending
was necessarily best friends with the person doing the hiring, maybe they only
see each other twice a year, but there's a connection," Ms. Weaver explains.
In an ideal world, opportunities would come our way because of our talent and
abilities. But we don't live in an ideal world, and it's not what you know, but
whom you know. Build a strong network -- and become a networking queen.