As a professional resume writer, Ive seen the same mistakes time and again. A
substandard document can prevent you from being called for a job interview, and some
mistakes can severely damage your career.
If your resume isnt perfect, youre not alone. The following are
six mistakes that ruin most resumes and how you can prevent them.
Mistake #1: No Objective or Summary
By not describing what job or field you want to work in, your resume starts off on the
wrong foot. You force the employer to read it all the way through to figure out what kind
of job youre suited for. You create more work for a busy reader.
"Its important to tell the reader what you want to do," says Mike
Duthoy, president of Diversified Employment, a recruiting and job-placement firm in Golden
Valley, Minn. "After interviewing and hiring 14,000 people over nearly 30 years, I
know that employees perform better in jobs they enjoy and are qualified for. Make this
clear in your resumes objective," he says.
If you know the exact job title youre applying for, include it. Start the resume,
for example, as follows:
OBJECTIVE
Marketing Manager whose 10 years of sales, marketing and management experience will add
value to operations.
If you dont know the job title, start your resume:
SUMMARY
Seeking a position where 10 years of sales, marketing and management experience will
add value to operations.
Beginning your resume with a clear objective or a focused summary tells readers exactly
what you want to do for them. This message establishes rapport, sets the stage for the
rest of your resume and will improve your results.
Mistake #2: Focusing on You and Your Needs
This is the worst and most common mistake you can make. Employers dont want to
hire you. They hate hiring. They only hire employees when they have problems to solve.
Employers dont want to spend a lot of time hiring, just as you wouldnt want to
spend more time in a dentists chair than you had to.
Your resume must answer quickly the question on every employers mind: "What
can you do for me?"
Most resumes dont. Too many start: "Seeking a position where I can utilize
my skills in an atmosphere with potential for career advancement
."
"This is a critical error," says Mr. Duthoy. "Avoid coming across as
someone who uses employers as a springboard to better jobs."
Employers have their own problems. Most could care less about your career aspirations
or desire to make more money.
Consider the following objectives:
"To obtain a long-term career with an organization which has a strong background
where I can grow professionally and be rewarded financially."
"A position in sales and marketing where my talents can be utilized to increase
market share and company profits while pursuing new opportunities for career challenges
with a company who places high priority on customer satisfaction, initiative and quality
performance in the realm of product and channel management."
Resumes should tell employers how candidates can add value to their operations or
contribute to efficiency as in this summary:
SUMMARY
Seeking a position where 10 years of sales, marketing and management experience will
add value to operations.
What hiring manager wouldnt want to talk to a candidate whos offered to add
value to his operations? You also could say: "will contribute to operations" or
"will add to profitability." The wording doesnt matter. What matters is
your focus on helping the employer meet his goals.
Mistake #3: Focusing on Duties and Responsibilities Instead of Results
While what youve done at each job is important, what you accomplished and how you
made yourself valuable to past employers is even more significant.
Review your daily duties. What were the positive results when you did your job well?
How did sales, revenue or efficiency increase? Write down these results and include them
in your resume. The more specific, the better.
Instead of: "Responsibilities included implementation of policies and procedures,
training of new employees, interfacing with subordinates and vendors and light
correspondence."
Try: "Worked with staff and vendors to increase product turnover by 15% and sales
by 23% in five months. Also trained 14 new employees, five of whom were rapidly
promoted."
Be sure you can prove everything you claim.
"Results are the bottom line," says Sharon Kirchner, owner of Career
Strategies, a career counseling and coaching firm in Edina, Minn. "During my
Fortune-500 career, I found that the people who move up in a company are the ones who can
communicate their results and achievements, as opposed to just listing job duties."
Mistake #4: Too Many Big Words
Dont hide behind your vocabulary. When your resume isnt clear and to the
point, the reader gets bored and pitches your resume in the trash.
Write as if you were talking to a class of sixth-grade students. For example, instead
of saying "implemented," try "adopted" or "set up." Never
"utilize" what you can simply "use." Dont "interface"
with people -- "work" with them. Instead of using "impact" as a verb,
try "affect" instead.
Mistake #5: Errors in Spelling and Punctuation
Using your word processors spell-checker isnt enough. You must read through
the resume once for accuracy, checking numbers, dates, city names and other facts, a
second time for missing or extra words and a third time for spelling.
Show your resume to several friends and ask them to read it out loud. Listen to where
they pause; this could mean youve written something confusing or inaccurate. After
you get their feedback, revise the resume so that its error-free.
Mistake #6: E-Mailing a Garbled Resume
Growing numbers of candidates e-mail resumes to employers, which poses its own
problems. Your resume may arrive garbled and unreadable. If your resume cant be
read, how can you be hired?
While most people send their documents either as an attachment or in the body of an
e-mail message, I strongly suggest that you do both.
First, send your resume as an attachment. Almost all e-mail programs let you send
attachments, which are documents that ride along with your e-mail message. When the reader
gets your e-mail, he can open the document youve attached. Save and attach your
resume in rich text file (RTF) format, which is readable by nearly all word processors.
Attachments arent foolproof. They may get scrambled during transmission and
become impossible to open. Or the reader may not have the same word processor as you,
preventing him from reading your attached resume. Or you could run into the Mac/PC problem
-- if your resume was written in a Macintosh format, it wont be readable by a PC and
vice versa.
To make sure everyone can read your resume, copy and paste the text of it into the body
of your e-mail message. In your word processor, highlight the entire text of your resume
and copy it into the clipboard. Switch to your e-mail program and paste the text into your
message.
If you use both methods, you can be certain that one way or another, your resume will
be read.
-- Mr. Donlin, owner of Guaranteed Resumes, a resume service in Minneapolis, is the
author of "Resume Secrets Revealed," an e-book sold at www.gresumes.com.