Greg Antonelle, an executive recruiter with AimHire in Bedminster, N.J.,
selects one of the dozens of resumes that come across his desk every day and
starts reading: " 'Resourceful, adaptable, self-directed and motivated with
the ability to meet and exceed even the most challenging goals.' What's that
sentence doing in a resume?" he asks. "It tells me nothing."
Mr. Antonelle says he sees 50 or so resumes like this every month. They have
far too many subjective adjectives, which tells him they've been written by
hired resume writers, rather than by the job seekers. "Every time I receive
one, I shiver," he says.
As many as 65% of job hunters seek help with their resumes, according to a
survey by CareerBuilder, a job-search Web site in Reston, Va. Of those, nearly
5% use professional resume writers, paying anywhere from $50 an hour to a total
of $800 for the service. It isn't hard to see the attraction. Who doesn't dread
the idea of squeezing their professional life onto a single, bullet-pointed
page? Who feels confident they've done it "right"? It can be a relief
to hand the task to someone else, especially when that someone is said to be an
expert who has "helped thousands [to] articulate their qualifications and
land jobs at the nation's top employers," as one service's Web site claims.
But human-resource managers and recruiters note that for every seasoned
expert who can add polish and provide editing for a reasonable price, there's
someone who has never been on the receiving end of resumes and doesn't know
first-hand what turns a hiring manager on or off. Recruiters and outplacement
counselors, including Mr. Antonelle, say they regularly undo the work of these
services before forwarding resumes to employers.
What Hiring Experts Notice
One favorite pet peeve is the type of overwriting Mr. Antonelle noted in the
resume he read. Most resume reviewers ignore glowing adjectives, such as
"results focused" and "detail oriented."
"The best resume is the one that fits the job description. And [because]
we're so overwhelmed, we like it when you hand it to us," explains Carol
Martin, a career coach in Burlingame, Calif., who provides outplacement services
and reviews resumes for corporate HR departments.
An excessive amount of adjectives also can bury the facts you most want to
get across. "A resume is a pretty dry document, but we know that," one
recruiter says. "Bells and whistles don't change that. They just give us
more to wade through."
Even the best and most conservative writers have a box of tricks they return
to time and again. The danger here, Mr. Antonelle notes, is that resumes become
indistinguishable as writers use the same fonts, formats and words regardless of
the careers they're describing. He advises job seekers to inject more of
themselves into these cookie-cutter documents, perhaps by adding words they like
to use to describe their jobs. This type of personal touch will give readers a
sense of who you are and help your resume to stand out among the more generic
ones.
At executive levels particularly, hiring managers want to know if you can
communicate, with your resume and cover letter serving as samples of this skill.
But if someone else writes your documents, you aren't demonstrating this
ability, says Steve Lesser, a senior consultant in New York with outplacement firm Right Management Consultants.
"If there's a disconnect between your written presentation and your
verbal presentation, it's a problem," he explains. "You're not
answering a question people have, which is: Can you communicate?"
Reasons to Seek Assistance
For candidates with certain problems, though, seeking outside assistance with
a resume is advisable. "A professional can help you smooth over a problem
like a long period where you weren't working," says Robert Tenzer, senior
vice president of human resources for Precision Response Corp. in New York. If
you've been with the same company for a long time and haven't written a resume
in 10 years, a third party can tell you if the format you're using is out of
date. And if you're trying to change careers, you may need help thinking about
your experience from a new angle.
For example, Shel Horowitz, a partner in the resume-writing service Accurate
Writing, in Northampton, Mass., works with educators who want to move on to
something new. "If you keep discussing your teaching skills in the context
of the classroom, you're only going to get more teaching offers," he
explains. "But if you want to go into sales, for example, you might focus
on the psychology of teaching, of leading people to the conclusion you want them
to come to."
You don't necessarily have to hire a professional to get help with your
resume. The key to finding the right kind of assistance is to seek improvements
as you go along instead of a full-blown, no-fail makeover. Think of your resume
as a work in progress and find advisers who will help you to make small
adjustments, perhaps by rearranging or emphasizing certain experiences to tailor
your bio to the jobs you want.
Free Resume Assistance
Members of job-search support groups usually provide informal resume feedback
to one another, which, of course, is free. Ted Susac, an information-technology
management consultant based in Virginia who recently landed a new job, says the
most helpful resume advice he's received came via this route. And a local HR
manager attends meetings and provides free resume critiques to members of
Professionals in Transition, a job-search support group in Winston-Salem, N.C.
Colleges and professional schools are another source of free, or nearly free,
resume guidance. Increasingly, schools are offering career support to alumni.
For example, Rensselaer Polytechnic Institute in
Troy, N.Y., offers resume critiques to alumni by fax for $20. And Stanford
University's Graduate School of Business offers alumni a free career-counseling
session, in-person or by phone, that can include resume advice (paying lifetime
alumni dues earns additional sessions).
If you plan to remain in your field, colleagues and references can provide
great feedback, says John O'Neil, who counsels executives as president of the
Center for Leadership Renewal in San Francisco. "They're familiar with your
work and understand where you're trying to get to," he says.
Finally, companies conducting mass layoffs sometimes offer outplacement
services, "but I can't tell you how many people don't take the freebie
because they're mad at the company," says Ms. Martin.
Ron Leone, an engineering executive at an industrial gas company before being
laid off, attended a series of workshops his former employer sponsored. The
first, a self-assessment course, "forced me to do a rigorous analysis
of my career [and helped me] identify my skills, strengths and
preferences," he said in an e-mail exchange. The
exercise helped him decide how he wanted to express his experience and goals in
his resume. After rewriting the document, a counselor critiqued it in a
one-on-one session.
His search lasted four months, which he considers short given the tight job
market. His initial lead came through a person he met at a networking meeting.
When his new contact learned of an opening, he showed Mr. Leone's resume to the
company's human-resources director and president. "My resume was strong
enough to interest the company to invite me for an interview," he says in
an e-mail. "If it didn't properly portray my skills and experience, I
wouldn't have been invited in." He's now director of engineering technology
for CDI Engineering Solutions, a builder and manager of plants and other
facilities in Philadelphia.
Finding Reputable Help
If these sources can't help, seek a resume writer who will include you in the
writing process. Be wary of anyone who won't provide examples of their work or
names of satisfied customers you can contact. After all, it isn't hard to hang
out a cyber shingle and declare yourself a resume writer. "I've learned
from my group's experiences that there are many unscrupulous firms out there who
prey on the unemployed," says Henry Bolte, a member of a technology
job-search support group in New York City.
There are hundreds, perhaps thousands, of professional resume writers
nationwide. You may feel more comfortable working with a member of the three leading
U.S. professional resume-writers organizations. Some of these groups offer
certifications to members who pay a fee and pass various tests. There's no
guarantee a certified resume writer will do a better job than an equally
talented uncertified writer, but at least there's a group to complain to if you
don't like the quality of the work you receive, says Kate Wendleton, president
of the Five O' Clock Club, a career-counseling group in New York.
Some other red flags: Someone who won't say what the job might cost or agree
up front to rework it for free if you aren't happy with the first draft.
Spokespersons for the various resume-writing associations cite member fees
ranging from $35 to $1,500, with an average price of about $200 an hour for
executive-level documents.
Resume writers may distinguish themselves in other ways. Mr. Horowitz, who
charges $50 an hour, focuses on local clientele so they can work with him while
he revises their resumes on his computer. "The whole process takes about
two hours," he notes.
ResumeDoctor, a service in Burlington, Vt., which for a flat $90 fee edits
resumes rather than writing them from scratch, may be an option for those
working virtually. "We take a customer's resume and send it back intact,
with annotated notes like, take out this jargon or make this point
clearer," explains Mike Worthington, a former recruiter who runs the
service. The service also includes examples of how to fix a particular problem.
A customer can incorporate all or some of the suggestions and return the resume
for a second look.
Also, be sure you'll receive an electronic copy, via e-mail or on a disk, so
you can print copies whenever you need them. You also might want to edit your
editor, reworking sections that you feel miss the mark. And, Ms. Martin says,
"you'll want to tweak the resume so it matches new job openings."
After all, the one thing the experts uniformly agree on: A resume is always a
work in progress.