Editor's note: In this feature, CareerJournal.com presents before and
after resumes of actual job hunters. The name of the candidate, his prior
employers and contact information have been changed.
Carl's consulting job on a
government-related project with an electronics company was winding down. The
consultant was looking for new projects, preferably closer to his home in
Atlanta.
His homemade document had
served him well during the first 18 years of his career as he changed jobs
within a large engineering-construction company. But after four years as an
independent consultant, simple updates were no longer sufficient. After two
months of job hunting, his out-of-date resume wasn't yielding results.
"When I left to go out on
my own, that's when the resume got much more important," Carl says. For the
first time in nearly two decades, he was searching for work.
Carl recalled liking a
friend's resume and asked who had helped with it. His friend referred him to
Arnold Boldt, managing partner of Arnold-Smith Associates in Rochester, N.Y.,
whom he hired.
The situation:
Carl had made a successful transition from long-time company employee to
independent project-management consultant. But after working for four years on
projects in upstate New York and the Midwest, he wanted to zero in on projects
in the Southeast.
Mr. Boldt read through
Carl's resume and cover letter, then set them aside and called to talk. "I've
found over the years that having a conversation with my clients and letting them
tell me in their own words what they do and what they feel their accomplishments
are is helpful," says Mr. Boldt, who charges between $275 and $325 for his
services.
In addition to a new
resume, Mr. Boldt provided Carl with a cover letter that bullet-pointed his most
important projects and results.
The challenge: The engineering consultant had deep experience managing
government-contract projects, some top secret and requiring government
clearance. But his three-page resume was so jam-packed with his long and varied
job descriptions that it was hard to sort out his key accomplishments at a
glance. Plus, the text-rich format made a reader work hard to absorb it all.
The first order of business
was sharpening the content. "It was easy to get bogged down in some of the
details without really understanding what he had achieved," Mr. Boldt says.
In addition, Mr. Boldt
says, he aimed to make it visually appealing. "The old resume was a little bit
text heavy," he says. "Ultimately, a human being is going to look at it, and
their first impression is going to have a lot to do with how much time they
spend reading it and whether it is sorted into a pile for further
consideration."
The fix:
Carl's new resume has a more detailed summary at
the top of the first page, which starts with his continued career goal in
project management/project controls. Below that, it lists the project areas he
has worked in. Carl's strongest characteristics are italicized, and his specific
skills are highlighted in bullet points.
"Keep the resume front-end
loaded with a summary with bullet points," Mr. Boldt says. "The top half of the
first page should have enough information for someone scanning a stack of
resumes to pick this one out from the others."
In the professional
experience section of the resume, Carl's key accomplishments in each job
are italicized, so that they stand out.
Professionals sometimes
have difficulty explaining their accomplishments. To help clients think in terms
of success stories, Mr. Boldt tells them to use an easy-to-remember acronym:
"CARS," which stands for:
- Challenge
- Action
- Results
- Success
He asks: What was the problem you faced, what
steps did you take and what were the results? "You want to show success in
measurable results," Mr. Boldt says.
For visual appeal, a "headline" announces Carl's
job goal at the top of the page. Under it, industries are listed in subheads.
Additionally, the text-heavy job descriptions were traded for bullet points that
succinctly summarize his abilities.
The result:
Mr. Boldt ran Carl's job criteria -- for
industry, geography and salary level -- through a database of employers and
recruiters to find a list of matches. Carl's resume and cover letter were
emailed to the resulting list, and he got three calls the first day. "Within the
next three days, I got 10 more," he says. He had five phone interviews, but his
break came when he ran into a colleague at an airport, who referred him for a
consulting project assignment in Atlanta, where he wanted to be. He got the job.
Two years later, Carl is
still based in Atlanta but his work on government-defense contracts takes him to
California. His income has tripled, and he credits his redesigned resume with
helping him win his contracts as an independent consultant. "Other than updating
the resume myself, I haven't changed the format at all," Carl says
-- Ms. Devlin is a free-lance writer in Basking Ridge, N.J.