Its 6 a.m., the sun has just broken through thick, gray clouds and I wish I were
still in bed. Instead, Im driving to a job-search group meeting in Milford, N.H.
We gather weekly in a health club located between two open fields where free-ranging
cattle leisurely graze. When the cows raise their heads to look at me, I feel guilty for
eating hamburgers. In a way, Im like them, free-ranging, hungry and unaware of what
lies ahead.
The smell of freshly brewed coffee, laced with cinnamon, greets me as I enter. Our
meeting room contrasts starkly to the tennis courts, sauna and swimming pools outside the
door. But we of the "Unemployment Mentoring Group" are here to tone and
restructure our resumes and careers, not our bodies.
There are eight of us, led by soft-spoken Alex. Today, we briefly discuss whether to
add the word "support" to the groups name. The men are against it, since
they believe the meetings are for learning and networking, not support. Since Im
still new, I listen and observe.
Ive noticed that job hunters speak a distinct language that has an other-worldly
tone, like a complex mystical game. Phrases and terms such as "gatekeeper,"
"storming the castle" and "headhunter" pepper our conversations.
Theres even the phrase, "throw spaghetti against the wall." In my family,
this means dinners ready. In job-hunting, it means mailing hundreds of resumes,
hoping one sticks.
Alex explains another term, "elevator speech." "You should be able to
summarize your job experience in the time it takes for an elevator to get from the first
to the second floor," he says. Of course, hes not referring to the creaking
vehicle that lurched upward at my last workplace. I make a note to myself: Time how long a
new elevator takes.
Because of this language, I begin to see fellow job seekers as combatants dueling with
dragon-like interviewers while trying to answer riddles conjured by sorcerers. All of us
have been battling these forces for a year or longer, suffering wounds that include every
type of interview insult, unreturned telephone calls and the despair of being passed over.
We gather weekly to recount these skirmishes and rework strategies. Like a warped record,
our stories skip and repeat in the same places. New warriors arrive and we train them,
too. Its serious fighting and only the smartest and bravest emerge victorious.
Still, group members remain upbeat. For instance, an airline pilot whos had more
than his share of bad luck exudes warmth and confidence. Its hard to believe that he
hasnt been hired yet. Now hes on his third interview for a job, and while his
skills arent ideal, the interviewers like him. We all nod. Its important to be
liked. "Hiring is made on an emotional level then justified on a logical level,"
the pilot says. The room falls silent.
These sessions have helped me hone my resume into a fine fighting instrument and learn
to parry and dodge interviewers questions. I feel Ive been given the keys to
the job-hunting kingdom. Hear them jingle and heed the lessons each unlocks:
Key 1: A resume that survives the sieve
A human-resources director at a large medical center says she spends six seconds
reviewing a resume. Six seconds! Granted, the directors says she receives up to 1,000
resumes for each advertised opening, but I have a chilling vision of her sitting
glassy-eyed at her desk, highlighter poised as she stabs resume after resume. Soon,
though, even this minor human element will be eliminated as companies optically scan
resumes into computer databases, then search for candidates using "key words."
To survive the resume sieve, I learned to salt my document with buzzwords that
highlight my skills. I replaced soft phrases such as "I headed up a team," with
the crisper, more descriptive "managed a national program." I did the same thing
with my budget and operational strengths. A single phrase such as, "managed an $8
million budget, supervised a five-year construction project," is more impressive than
the two paragraphs I used before. I use active verbssupervised, managed, planned,
controlledand personalize my resume to match each position.
Key 2: Membership in a helpful job club
Dont hesitate, as I did, to join one. Youd be surprised by how many
competent, well-educated professional people participate. Dont worry if you
arent comfortable at your first meeting. I located groups through my local library
and unemployment office, but found some to be too large and chaotic for my needs. It took
some exploring to find one I liked. (Check the calendar of events in this issue for groups
in your area.)
After joining, become involved. Shy members were the first to drop out of our group. It
also took them longer to find jobs. By participating, youll boost your confidence.
My group would analyze members practice interviews and recommend improvements.
During one of these "review sessions," I told a group member that he looked up
instead of directly at an interviewer. He explained that he looked away to gather his
thoughts, but after my observation, his eye contact and interview performance improved.
Dont be afraid to ask for help. My newly redesigned resume helped me land more
interviews but not more offers, so I rehearsed with the group. During these role-playing
sessions, I always mentioned a prestigious Harvard Medical School job Id held 25
years earlier. One group member thought I was bragging since the position was no longer in
my field. He was right, and I stopped mentioning this detail, thanks to his observation.
Key 3: A willingness to network -- a lot!
Group members insist that networking pays off, and scolded me for not bringing resumes
and business cards to my first meeting. Indeed, Alex says he would have found a new
position sooner if hed networked more from the outset. He carries a three-ring
binder that includes names and telephone numbers of people in his industry. I, too, soon
carried stacks of resumes and cards in my briefcase and wallet.
Of course, I should have learned this lesson earlier, since the best networker I know
lives with me. In the 25 years that Ive known him, my husband has always carried a
small black notebook of telephone numbers of everyone hes ever met. This makes it
easy for him to stay in touch with his network. In fact, when he was unemployed several
years ago, he called them all to say he was looking, and within a month he found a job.
Key 4: Friendships with other candidates; they know what youre going through
Become friendly with other unemployed people, while staying in contact with working
colleagues. Its good to have people besides personal friends to talk to about your
job search. No matter how funny or compelling your interview stories seem, friends may
grow tired of hearing them.
You can add your new friends to your network, but dont share everything with your
unemployed buddies, especially not potential jobs theyre qualified for. Even Alex
stopped me from naming a company I interviewed with. "There are sharks and
bottom-feeders everywhere," he says.
Key 5: Books and the information highway
Local public libraries are gold mines of information for job seekers. My library is
connected to an on-line database designed to aid job hunters in my region. It also carries
listings of jobs in other cities on microfiche. I spent hours each week reviewing these
sources and publications that carry job openings (including this one) for possible leads.
Before each interview, I searched the librarys CD-ROM business publication
database for articles or information about the company. I reviewed library books for tips
on resume preparation and interviewing. I also had access to word-processing equipment for
writing my resumes and cover letters.
Unemployment offices are other good resources. Those in my area offer online databases,
job-hunting publications and information about state and federal job openings.
Key 6: Tricks for avoiding gatekeepers
Gatekeepers are employees who block job hunters from speaking or meeting with hiring
managers. Unfortunately, theyre often HR personnel, who prefer to "hire the
same personality types from the same schools or job areas," as they are, says a
friendly HR director.
His assessment rang true, especially after one HR director told me he preferred to hire
managers from fast-food restaurants. This HR director works for an HMO, and I have yet to
figure out the connection between hamburgers and health care, except that they both begin
with the letter "H."
Other gatekeepers Ive encountered have been equally obnoxious:
Quirk the Forgetful kept asking me, "Why are you here?" during my
interview. At first, I reminded him that hed invited me to interview. Finally, I
told him it was because it was physically impossible for me to be anywhere else. I then
asked Quirk for the name of the hiring manager and contacted this person to express my
interest in the position. During our conversation, the hiring manager described his
frustration with the HR department, and specifically with Quirk.
Slumbering Silas actually fell asleep while I was answering the question,
"Tell me about yourself." (It was after hearing this story that Alex urged me to
prepare an elevator speech.) I woke Silas by tapping him with my resume and asking where I
should go for my next interview. He was so embarrassed he immediately located the hiring
official and asked him to see me.
With a smile on her gnarled face, Salina the Serpent, a half-human, half-dragon
receptionist, insisted her company didnt interview people "off the
streets." I felt like a piece of gum stuck to a shoe but showed her a letter from the
company president inviting me to interview then asked to use the telephone to call the
president directly. She slithered into the HR directors office and solicited an
interview for me within seconds.
A group member whod worked as a consultant to the president of a midsize computer
firm tells a similar story. The president called to invite him to interview for a
permanent job, but when he arrived, the HR director said the president would never place
such a call and asked him to leave.
The next day, the HR director called to apologize and ask him to return to meet with
the president. When he arrived, the presidents secretary also insisted her boss
didnt call candidates. This time, the candidate waited. When the president was
leaving for lunch he saw the consultant, asked him to interview and offered him a job.
The advice from my HR friend? If you have to go through HR channels, learn in advance
what types of candidates they prefer. "Talk to employees in the same position and
find out where they went to school, or what jobs they held prior being hired," he
says. "Find the pattern."
HR personnel will try to keep you from meeting hiring officials, he says. Try to learn
the persons name and arrange a meeting anyway. "If you cant find someone
who knows that individual, who can recommend you for an interview," he says.
"The key is meeting face to face; a resume wont get you a job."
The friendly HR director, a former member of the job-search group, thought he would
find a position quickly after losing his job. But even he was frustrated by HR
gatekeepers. When he started networking with everyone except HR people, he landed a job
within a few months. Now hes accessible, friendly and helpful to job seekers. For
example, when I identified myself as a member to his former job-search group, he
immediately took my call and asked how he could help.
Key 7: A realistic view of headhunters
No members of any group I attended found a new position through an executive recruiter.
Some were bitter about their experiences with headhunters. One unemployed executive says a
recruiter told him about an opening for an MIS director at an Austin, Texas, bank. If the
executive wanted the job, hed have to fly there for an interview next week, the
recruiter said. Thinking he had an interview, the candidate spent $1,500 on airline
tickets and a new suit, then flew to Austin.
"When I got there it was a different story," he says. "The person I was
supposed to meet with asked me to come back the next day. When he couldnt meet with
me [then], I called the headhunter, who confessed he had learned about the opening from
the guy whod quit. The following day, the HR director told me the bank was
considering major reorganization and trying to hold on to people they had." The
executive had no choice but to leave his resume and return home.
Group members advise contacting recruiters selectively. Only work with reputable firms
that specialize in your field, and dont count on an out-of-town interview until the
prepaid airline tickets are in your hand.
Key 8: Know when to storm the castle
A month after my third interview for a position, I didnt know whether I was still
a candidate. At our last meeting, the director said hed get back me in two weeks.
Meanwhile, he said not to call since several personnel changes were needed before he could
make a final decision.
Alex had no patience with this. "Sandra, its time to storm the castle,"
he said. This meant calling the manager and emphasizing how much I wanted the job.
"Ask for another interview," Alex suggested. "Arent there more things
youd like to say?"
It was the nudge I needed. This was the final duel, and I wasnt giving up without
a fight. I called the director, not realizing how important this move would be.
The director told me he hadnt realized a month had passed. Two managers had left
the organization, and hed been waiting for a new supervisor to be hired to approve
his selection. That very day, the director decided not to wait any longer. He offered me
the job over the telephone. If Id waited longer, though, a new supervisor might not
have approved his choice.
My war is over, so Im passing the keys to you. Practice your elevator speech,
cook plenty of spaghetti and dont get thwarted by the gatekeeper when you try to
storm the castle.
-- Ms. Spinks is a team leader for state and local assistance at the Federal
Emergency Management Agency in Nashua, N.H.