When Neil Cohen lost his marketing and sales role in 2001 with Campsix Inc.,
a San Francisco-based professional-services firm, finding a new job took over a
year. It was "a disappointing time for me and for lots of people,
especially here in Northern California," he says.
But Mr. Cohen didn't let his skills lapse. He plunged into volunteer work,
serving as a member of the board of the Big Brothers/Big Sisters chapter in San
Francisco, while job hunting.
"I've been with nonprofit boards for the past 15 years of my life,"
he says. "It's important to give back to the community in some way, shape
or form."
The board role helped Mr. Cohen sustain his network of contacts, which in
turn led to his new position as vice president at Tranvia Inc., a
transaction-processor based in New York City. His contacts, developed over years
of volunteering on the board, helped lead to the new job. "If there's some
good karma that comes back to you as a result [of volunteering], so be it,"
he says.
Other unemployed executives find a similar strategy works for them, according
to Brooke Mahoney, executive director of New York City-based Volunteer
Consulting Group and founder of boardnetusa.org,
a service that links executive volunteers and nonprofits in need. There are
about 1.2 million nonprofit board seats that become available every year, notes
Ms. Mahoney, and about 1 million executives who want to serve as a volunteer
board member.
Serving on a nonprofit board offers several advantages for executives. It can
help them to keep their skills sharp and spirits up and to develop new contacts
and job leads.
"There are a lot of senior executives who are what I call
'atrophied thoroughbreds,' '' says Ms. Mahoney. "They may be brilliant in
their own framework. But getting out of their hierarchical world may be a real
growth experience."
Serving on a nonprofit board can help them develop additional skills, such as
setting strategy and vision for an organization, which they may not do on a
day-to-day basis in their professional roles.
"From a management point of view, many executives' skills have withered
[while unemployed] because they haven't used them," says Gary P. Steuer,
president and chief executive officer of the Arts and Business Council Inc., a
New York-based nonprofit which connects executives with boards of nonprofit arts
organizations. John D. Rockefeller III and the Board of Trade in New York City
founded the group about 30 years ago.
"By volunteering for a nonprofit, they can work on big-picture
issues," says Mr. Steuer.
Join Before You Need To
Executives bring to the table a variety of attributes -- time, wealth, skills
or connections are just a few. By using these to aid a group's mission --
whether it's funding homeless shelters, AIDs research or a university-endowment
program -- executives are expected to influence others, particularly their
well-heeled peers.
It's wise to get involved while you're still working, particularly if you're
interested in working with a large, prestigious organization.
"We counsel [nonprofits] to build a board based on the skills, interests
and contacts that are needed," says David King, vice president of
Alexander, Haas, Martin & Partners, an Atlanta consulting firm to nonprofit
founders.
Mr. Steuer puts it bluntly: Major "organizations want you for your
skills and your company." He adds, "Don't have unrealistic
expectations. If you're currently unemployed, you're less valuable."
Smaller organizations -- the bulk of nonprofits -- may be more amenable to a
pitch from an unemployed executive, however. There are about 820,000 nonprofits
in the U.S., but more than half have budgets of $25,000 or less. "That's a
great place for a young person to be," says Ms. Mahoney.
She says executives should view serving on boards as their "board
career" and develop strategies that will help them enhance their
professional career and make a contribution to the nonprofit's mission.
Where Do You Fit?
Finding the right organization to assist is key. Before volunteering your
services, consider what you want to do. Don't choose something that will become
a chore. Instead, narrow your choice to a cause you can commit to, says Mr.
King.
"Being employed or unemployed isn't the main point," says Maryanne
Peabody, founder of Boston-based nonprofit consultancy Stybel Peabody
Lincolnshire, and founder of boardoptions.com,
an online service for executives interested in nonprofit-volunteer services.
"You must choose the organization whose mission you agree with."
Many executives join the Arts and Business Council because they want to
reconnect creatively with themselves and the arts, says Mr. Steuer, a former
theatrical producer. His group runs Business Volunteers for the Arts, which
recruits business executives with a passion for the arts and puts them through a
10-hour training program to orient them to the nonprofit arts world. Scores of
volunteers filter through the program every year in its offices across the
country.
Executives who complete the course start as pro bono consultants to arts
groups. "Eventually, they end up joining the board of directors," says
Mr. Steuer. "It serves as an organic boards program, and it gives us
insight into what individual businesspeople get out of involvement."
In turn, the volunteers feel as though they're making a difference and
rekindle their former passions, such as a love for art or music, he says.
Some executives volunteer for reasons Mr. Steuer describes as
"enlightened self-interest" -- meaning that their volunteer work helps
further a personal goal as well as helps others. For instance, as a volunteer
for babybuggy.org, Tina Sharkey, a former executive at Children's Television
Workshop Online and other dot-coms, feels she's contributing to a good cause
while maintaining her connections in the entertainment industry.
Babybuggy.org, based in New York, provides "gently used" and new
baby clothes and accessories to impoverished new mothers who can't afford them
because they live below the poverty line. Jessica Seinfeld, wife of comic
Jerry Seinfeld and mother of toddler, Sascha, founded the group. Ms. Sharkey is
currently working with Majestic Partners, a New York City new-media firm, and
connects with other entertainment executives through her volunteer work.
"These kinds of engagements can hone business skills, in addition to
benefiting [you] in other, intangible ways," says Mr. Steuer. "Often
business is highly specialized. If you're in marketing, you're responsible for
sales of a brand. It's rare to get a chance to step back and look strategically,
rather than tactically, at problems. This is a chance to apply the skills one
has."
Helping With Hiring Decisions
Parker McDonell recently left his position as a senior vice president at Bank
One in Columbus, Ohio, and formed an investment company in the music business in
Nashville, Tenn. He serves on an array of boards, including Schools and
Communities, a national organization with local branches, which helps students
in troubled inner-city schools. "This has helped more broadly establish my
networking contacts," says Mr. McDonell.
Unemployed executives who serve on nonprofit boards often find their
volunteer work is invaluable in landing a new job. Potential employers who meet
you through the board will already be familiar with your work, says Mr. King.
"Serving on a board is networking with people who may be able to hire
you directly or recommend you to someone else," he says. "Hiring is
often a risk. You see [someone] on paper and check references, but you're going
on faith. If you've served on a board with someone, you have actual and direct
experience with how they get things done. That can be beneficial."
In the long run, becoming a nonprofit-board member or consultant can boost
your career.
"If someone has been a good board member, fulfilling the expectations of
the organization, it can be a real advantage," says Mr. King.
"Especially if you're surrounded by other people who have influence -- CEOs
and owners of companies, people high up on the corporate food chain. If you do
what they expect, you have credibility."
Executives caution that once you are unemployed -- you may be inundated with
requests from smaller boards of directors to serve. "My advice to other
executives would be that when you leave your job, be prepared," says Mr.
McDonell. "Others will assume that you have all the free time in the world
to serve, and the requests to serve may be increased. But be careful to not jump
into too many things. Searching for a job itself can be a full-time job. You
have to manage your time."