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fourth
  Resume Mass Marketing:
A Dangerous Approach

 
 
 

The idea of using an Internet service to mass mail your resume to thousands of recruiters and human-resources officers may seem appealing.

But be forewarned: You could be in serious trouble if you don't read the fine print.

If you send your resume through certain resume-distribution services or put it indiscriminately on various job boards, it may be distributed to thousands of locations and operations unknown to you. It then becomes impossible to get it back or stop the distribution. Your document could even end up being sent to your own employer.

Mass-mailing services make their pitches sound alluring. Consider this one from a Web and e-mail advertiser:

LOS ANGELES -- So, you're considering putting your resume on Monster, Hot Jobs, CareerBuilder, Dice.com, and a ton of others. But you're wondering, is it worth the time? The answer is yes. Read on...

There still are millions of jobs listed amongst all the top career sites. With companies currently staffing for their 2003 business plans, this is the BEST time to put your resume on ALL major career sites. Additionally the top 50 career sites are reported to be searched by 1.5 million employers and recruiters daily!

Sounds like you'd be covering all the bases right? But probe deeper into this firm's privacy agreement and you'll see you have little or no protection and could face substantial risk. Here's a quote:

You are responsible for maintaining the confidentiality of your information, username and password. You shall be responsible for all uses of your registration, whether or not authorized by you.

You hereby further convey to [company] power of attorney to sign on your behalf (whether on paper or digitally) specifically indicating to each of these 3rd party career Web sites that you have read, understood and agree to abide by their terms, conditions, rules and regulations.

By entering into this Agreement you're accepting full and total responsibility for the actions [company] performs on your behalf and at your request, as if you had performed those actions yourself. 

By submitting your Personal Information to the Site you automatically grant [company] the royalty-free, perpetual, irrevocable, nonexclusive, transferable right and license to use, reproduce, modify, adapt, publish, distribute, translate, create derivative works from, distribute, perform and display such Personal Information (in whole or part) worldwide or to incorporate it in other works in any form, media, or technology now known or later developed, without restriction or compensation. In addition, you warrant that all so-called "moral rights" in the Personal Information have been waived.

If you contract with the wrong mass marketer, it's likely your resume will be marketed and sold to other services. Your personal history and identification will be widely circulated without your authorization.

Look for sites and services such as Bluesteps.com, ExecutiveRegistry.com, and others that allow you to choose where your resume goes, and how to get it back, update it and control it. Remember, when job hunting, there are few shortcuts.

-- Mr. Jackson has been an authority on career development and job search for more than two decades. His books, lectures and software have helped millions of job seekers and career-industry professionals. This series has been adapted from his forthcoming "CareerVictory," the new edition of "The New Perfect Resume" (Doubleday Main Street Books) and CareerVictory.com.

Email your comments to cjeditor@dowjones.com.


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