In the summer of 2000, Charles Girard was doing everything
right. He had racked up a few years of diverse experience at well-regarded
employers, the job market was strong, and he started looking at business
schools. He figured a master's in business administration would round out his
business knowledge and help him land the kind of job that could become a
satisfying career. Though Mr. Girard was keeping an open mind, he was hoping for
an eventual position as a marketing communications manager.
But by the time he graduated from Rice University's Jesse H.
Jones Graduate School of Management last May, the world was, to say the least,
different. Demand for people with M.B.A.s with good but scattershot experience
like Mr. Girard's -- staff assistant at Merrill Lynch & Co., corporate lobbyist
in Austin, Texas, researcher for a law firm -- had all but vanished. Undaunted,
the 30-year-old Austin native set off on a job-searching odyssey that included
help from classmates' fathers, friends with spare couches and lots of
pizza-delivery guys.
What follows is Mr. Girard's story, along with running
commentary from employment experts about what he did right, where he went
astray, and why a night on the town can be more important than a thousand cover
letters.
June 2003
Mr. Girard canvasses friends in Texas for employment leads. A
classmate from Rice suggests he speak with her father, a partner at a
corporate-defense law firm in Houston. Mr. Girard meets with him and discovers
that there is indeed a job opening. The friend's father then arranges an
interview with the firm's chief operating officer. After a casual interview, he
gets an offer: assistant to the chief operating officer. The firm gives Mr.
Girard four days to take it or leave it.
He has a few possibilities brewing in New York City, though,
and doesn't want to make a quick decision. "The law-firm salary was a bit below
my range," says Mr. Girard, "and on top of that, it wasn't the career path I
wanted. Plus, I wanted a job that would expand my horizons. This one seemed
likely to keep me in Texas. So I thanked the people from the firm and told them
I would pursue other opportunities." Mr. Girard hopes to land a position in New
York within a few weeks.
Analysis: Adolfo Jimenez, a hiring partner in Miami with the law firm
Holland & Knight, says Mr. Girard probably could have bought more time simply by
asking for it. Plus, he may have passed up a good starter job that would have
yielded contacts galore. "I can see someone viewing this as a job with limited
upward mobility for a nonlawyer," says Mr. Jimenez. "But he could have been
there for a year and gotten a lot of exposure to the firm's clients."
Also, Mr. Girard might have been a tad savvier in finessing the
relationship with his friend's father. "He could have gone to lunch with the
friend's father, explained the situation, and brought him into the process," Mr.
Jimenez says. "It might have opened up the possibility that he'd know of a more
suitable job somewhere else."
Summer 2003
Mr. Girard moves to New York, crashing on the sofa at a
friend's one-bedroom apartment in lower Manhattan's financial district. But the
job possibilities that had seemed so strong when he turned down the Austin job
have dried up. So he spends a few hours each day cruising job-search and
corporate Web sites, talking to friends who might know of openings, and
answering newspaper ads. He also takes in a taping of "The Late Show With David
Letterman" and wanders through art museums.
Mr. Girard knows of people who have been more aggressive,
showing up at companies unannounced and asking to see somebody who hires. But he
doesn't have it in him to attempt anything so brazen. Eventually, he opts for
the phone. "I called companies and asked to speak with human resources," Mr.
Girard says. "Invariably, I'd be told to go to the Web site. These conversations
were very abbreviated. I called because I was interested in the companies and
wanted more information about specific positions. But everyone told me to apply
online." He does. No real leads result.
Analysis: The goal is to make the human-resources department your last
stop, not your first. "Information is the most important thing," Mr. Jimenez
says. "You're going after a job, but you're also investigating companies --
finding out who's leaving, which departments are restructuring, who might be
open to direct contact. As a hiring partner, I value persistence. I like people
who don't get shut down. Rather than looking for a job, look for information and
contacts." Scour the Web for mentions of a company where you want to work. Make
a list of every person you know and figure out whether anyone has a connection.
Read obscure, nerdy industry publications -- but don't let anyone see you.
Late August 2003
A friend of Mr. Girard's mentions a buddy who works in
investment banking. Mr. Girard asks for his number. The buddy agrees to meet
with Mr. Girard, although no specific position is available. Mr. Girard treats
the meeting as seriously as he would a job interview, wearing his best dark-blue
suit and a bold-colored tie. "He had a great office with a terrific view of
Central Park; he was obviously successful, and it felt good to be speaking with
him," says Mr. Girard. "He said he would help me out any way he could.
"But we were obviously not a good professional match: He was a
hard-core finance guy, and that was not my strength or interest. He didn't know
of anybody who might be able to hire me, but he promised to get back to me if
anyone came to mind." Mr. Girard sends a thank-you note and follows up with a
couple of e-mails, but gets no response.
Analysis: Linda F. Segal, principal of McCormick Group Inc., a recruiting
firm in Arlington, Va., says that unless a specific job is available, most
people prefer not to be besieged by friend-of-a-friend job hounds. "But if you
say you're looking for information or direction, it sounds like mentoring," she
says. "That's a lot more appealing." Tell the person you're seeking wisdom, not
that you're desperately looking for employment. Bring your resume and ask for a
quick critique. "Then, after the meeting, ask the person to recommend a
colleague with whom you can have further discussions," she says. "The golden
rule of networking is that you never leave a meeting without at least one
referral."
Fall 2003
Tired of sleeping on his friend's sofa and eating pizza three
days a week, Mr. Girard realizes that New York can be a terrible place when you
have neither money nor the means to earn it.
He starts to rethink his overall approach. "I began to realize
that I should have stayed after my friends and contacts...more than I had been."
He calls headhunters. They don't call back. He decides his broad job history
might be a hindrance, so he customizes his resume. "There was one job that
required traveling in Latin America as a client-quality manager for a hospital,"
he says. "So I played up the fact that I speak Spanish and had taken classes in
international business."
Analysis: Customized resumes can help, but there's a risk. "It narrows
who you are," says Mr. Jimenez, "and that can be a problem if the resume gets
passed on to another department and you've diluted certain aspects of yourself.
Cover letters are the better place for addressing a company's needs."
The cover letter can also mitigate the less appealing aspects
of your job history. "Multiple jobs register as a negative," says Carrie A.
Mandel, managing director of the New York office of legal search firm Major,
Hagen & Africa. Pointing out that Mr. Girard's multilane career path might have
been hurting him, she says: "Use the cover letter to show that there is an
endgame to what you are doing and to make it clear that you had been recruited
for those various jobs," and that you weren't aimlessly wandering corporate
America. (Unless, of course, you were.)
January 2004
Credit-card bills are piling up, it's time to start paying
school loans, and Mr. Girard is considering abandoning the New York dream.
One night, a lobbyist friend in town from Texas invites him to
a group dinner at a bistro in Greenwich Village. Mr. Girard goes along
(potential free dinner) and winds up seated next to a manager from Pfizer Inc.
They get to talking, and it turns out the man is looking to hire someone with a
general skill set. "I went home and thought it sounded promising," Mr. Girard
says.
Still, it seemed a long shot: Could someone really land a job
at one of the world's largest and most competitive pharmaceutical companies over
dinner? Apparently. "We had a telephone interview that seemed to go well," Mr.
Girard says. "Two days later, I went in to see the hiring manager. After that
meeting I was offered a job."
In February, Mr. Girard began working as an operations manager
serving as a liaison between various departments and making sure projects and
proposals flow through the pipeline efficiently. (He is technically employed by
a temporary-employment agency as a consultant at Pfizer. There's no end date on
his contract.)
Analysis: Ms. Segal says Mr. Girard's Greenwich Village restaurant
encounter is precisely the kind of networking that he should have been doing
throughout the search. Anyone you meet in any social setting is a possible lead.
Even if money's tight, set aside a networking budget. Use credit cards if
necessary. Martinis and lunches can be extremely effective tools when it comes
to finding a job opening.
"He did the right thing in that he struck up a conversation
with this person and didn't do it to pursue a job overtly," Ms. Segal says. "He
was in the right place at the right time and handled himself in the right way."