IS YOUR PERFECT JOB just a mouse
click away?
The estimated 3,000 job-search sites offer countless vacancies,
extensive resume databases and special software programs that will e-mail
you when listings match your specified needs. But the Net is not the answer
for every job seeker.
People mistakenly believe you simply go on the Internet "and the job
will be there waiting for you,'' observes Jeffrey Taylor, CEO of
Monster.com, a big career site owned by TMP
Worldwide Inc. Millions of people are hitting the "submit" button
to apply for jobs electronically, says Greg Pettenon, a Deerfield, Ill.,
managing consultant for career-management firm Drake Beam Morin. But the
job sites "are just leads,'' he notes.
Only 4% of nearly 2,800 Internet users surveyed online found their
latest position on the Web, according to a recent study by Forrester
Research in Cambridge, Mass. Meanwhile, 64% of 7,400 DBM clients who
received outplacement counseling last year said they got their new jobs by
networking.
You could increase your chances of landing a plum post by combining
online tactics with old-fashioned networking, employment experts say. The
dual approach worked well for Trev Hall, a 1999 M.B.A. graduate of West
Virginia University in Morgantown.
Mr. Hall built a
personal Web site last summer as way for would-be employers
to learn considerably more about the former Tenneco Packaging Co.
customer-service manager than a resume would provide. He saw his home page
as a way to reinvent himself as a savvy, Internet-marketing guy.
But the glitzy site alone didn't suffice. He was told he was unqualified
for a programmer's post he wanted at the West Virginia High-Tech Consortium
Foundation; he had discovered the opening in an online clearinghouse run by
the Fairmont advisory group. The 32-year-old new M.B.A. refused to give up.
He crafted a "resume newsletter'' that filled in some of the gaps on his
Web site and e-mailed it to Laurance Milov, then the foundation's chief
executive. Mr. Milov ignored the electronic mailing because, he says, "I
got a lot of resumes.''
So, Mr. Hall handed out hard copies of his newsletter "to anyone I could
see'' at a foundation luncheon last July for more than 100 high-tech
corporate members. "I remember smiling, seeing him work the room and
thinking, 'That guy has guts,' " Mr. Milov says.
Mr. Hall then approached the head table, gave the foundation CEO a copy
of his newsletter and urged him to peruse his Web page. Mr. Milov visited
the site that day, offered him consulting work three weeks later and in
October promoted him to a full-time project manager. Mr. Hall was working
there when a cyberfirm recruited him. He became chief operating
officer at Threewide.com Inc., a Morgantown start-up that promotes Internet
use by the real-estate industry.
MARTI ELLIOTT, 46, had a similar
experience after the Sears, Roebuck & Co. training-strategy manager
lost her job last August. Eager to relocate to Phoenix from Omaha, Neb.,
she applied online for an account-executive job listed on Monster.com by
Interim Technology Consulting.
Ms. Elliott knew her resume could get lost among a flood of applicants,
so she got busy networking. She asked an Interim Technology executive she
knew from her Sears days whether "there was anyone I could follow up with
at that location.'' She introduced Ms. Elliott to a Phoenix branch manager.
A job interview followed. One job was filled internally but she was asked
to consider another. She declined. By that time, she had used a business
contact of her brother to land a job at Vital Processing Services, a Tempe,
Ariz., company that processes credit-card transactions.
Ms. Elliot believes online listings merely represent "a tool to find out
what kind of opportunities are there." To pursue job possibilities, she
notes, "you still have to be able to get a contact name."
Yet you can use the Internet creatively to identify hiring managers and
otherwise advance your quest for the perfect job. Mark Mehler, an
"e-recruitment'' consultant in South Brunswick, N.J., suggests "flipping
the site,'' that is, going through a virtual back door to find key decision
makers at a company. That technique allows you not only to figure out who
has your resume, but also to see the qualifications of those who have been
hired and to get a better idea of the corporate culture.
Following Mr. Mehler's advice, I easily obtained a long list of leaders
and star researchers at AT&T Labs -- along with their oversized color
photos, biographies, phone extensions and even office room numbers. If
job-hunters "are smart enough to figure out a way in [to the online
directory] and they have a Ph.D., we probably want to talk to them,'' an
AT&T Labs spokesman quips.
"There are easier ways to do that without being so sneaky," objects
Estelle Cohen, a financial-management consultant in Rolling Hills Estates,
Calif. Highly specialized Web sites have produced plenty of client leads
for the 45-year-old former Herbalife Inc. executive.
Ms. Cohen landed two assignments by answering queries that the start-ups
posted on garage.com, an Internet birthing center for entrepreneurs and investors. She
obtained another client through her membership in Financial Executives'
Network Group, an online user group. "There's no one technique for job
hunting on the Net,'' she concludes.