Thanks to the Internet, more people feel as though they know the places
they're moving to without actually setting foot in them.
Consider John Boughman, a senior documentation specialist who relocated to
Vancouver, B.C., from Huntingtown, Md., with his wife Janette Wenrick Boughman
in 1998. While Mrs. Boughman had visited Vancouver to interview for a
postdoctoral fellow's position in zoology at the University of British Columbia,
all of Mr. Boughman's visits prior to the move had been online.
Three years later, Mr. Boughman is moving to another city he's visited only
online -- Madison, Wis. Again, he's used online relocation tools and regional Web
sites to analyze and facilitate the move. In 1998, information about cities on
the Internet was limited, but the impression he formed about Vancouver was
favorable. Now, much more information is available via the Web, and his research
has been more comprehensive.
"Three years ago I went to my professional society, STC, the Society for
Technical Communication, to look for jobs. And the Vancouver Sun had a site. I
also did searches on Vancouver," he says. Now he can't imagine relocating
without using the Internet. "It's indispensable," he says.
Other professionals also are finding the Web invaluable for researching
possible relocation destinations and comparing costs of living and salary
differentials between cities. Here's how online resources helped four of them.
Vancouver to Madison
As Mrs. Boughman considered new positions around the country and
internationally, her husband went online simultaneously to research the various
locations. His first stop on the Web usually is MSN
HomeAdvisor, a generalized home-buying site. Houston and Madison were among
the cities the Boughmans considered seriously this time.
"One of the things I always do is check out the real-estate section at
HomeAdvisor. It's free and easy to use," Mr. Boughman says. "Also the
HomeAdvisor site has other things [such as] maps you can link out to."
HomeAdvisor's city comparison is a worthwhile tool. "I compared Houston
and Madison and found that taxes and [other costs] are higher in Madison, but
the education system is better," he says. "It was really helpful to
look at those broad generalizations and get an idea of the communities."
HomeAdvisor's real-estate offerings for Madison were limited, so Mr. Boughman
used search engines, such as Yahoo and
Google, and the map sites, MapQuest
and MapBlast, to seek out
area realtors and other local details.
"I did a search for photos of the Madison area to get a sense of what
the place looks like from afar," he says. "I looked at online Yellow
Pages to see what businesses are there. And of course I've looked at different
employment links."
The search engines led him to the Madison chamber of commerce site and
Madison.com sites, which contained worthwhile information. Mr. Boughman also
used his own unique tool to gauge the cities' cultures.
"I look at the movies that play in a town. Where I used to live in
Maryland, you'd get the top 10 Hollywood movies and that's all you'd see. In
Vancouver, there are selections from around the world. You can tell a lot about
a community from the movies alone," he says. A culture buff, Mr. Boughman
also reads articles on the sites about local theatre and dance.
Many factors contributed to the couple's decision to move to Madison,
including the information acquired about the city online, says Mr. Boughman.
Compared to past research methods, such as reading local newspapers or ordering
information from the chamber of commerce, he says, "It would be really
scary making a move without the Internet."
Pittsburgh to Atlanta
Like Mr. Boughman, Christina Rudy didn't visit her destination prior to
moving. A computer programmer, Ms. Rudy gathered much of her information about
Atlanta by going online prior to moving there from Pittsburgh in 1999. "My
decision was based totally on what I'd either read from the Web sites or had
heard from talking to other people. I actually found and applied for my job over
the Internet, too," she says.
Information at Yahoo gave her a basic picture of Atlanta. "Yahoo has
statistics about the number of universities, number of hospitals, crime and
other basic demographics for major cities," she says. A visit to Rent.net
also helped with her decision. "I put in salary information in Atlanta and
did a comparison," says Ms. Rudy. "Rent.net also has a lot of
relocation information -- links to storage and stuff like that."
Ms. Rudy used the neighborhood comparison feature at Rent.net to help decide
where she wanted to live. At CitySearch,
"I took a look at that to see what was going on, what's the weather's like.
I'd never been to Atlanta," says Ms. Rudy.
Florida to New York City
Cost-of-living factors loomed large for Gwen Cooper before she decided to
accept a position as director of marketing for Pencom Systems Inc. and relocate
from South Beach, Fla., to New York City. She used HomeFair.com
[a partner of the WSJ.com network's RealEstateJournal.com], now a member of the Homestore.com family
of sites, to calculate how far her salary would stretch in the Big Apple.
"Cost of living was a very big issue for me," says Ms. Cooper.
"I did a cost-of-living comparison for 10 different cities and HomeFair
gave me the most consistent information."
Ms. Cooper also used cost-comparison tools at other sites, but says none were
as accurate as HomeFair's. "One site was telling me I'd have to make a
quarter million dollars to live in New York," she says. "I kept coming
back to HomeFair. It's very intuitive in terms of using it."
A native of Miami, Ms. Cooper spent considerable time researching cities
online before committing to relocation. She looked into Los Angeles, San
Francisco, Boston and Washington, D.C., before deciding to move to New York.
"It's something I investigated thoroughly. I did my due diligence,"
she says.
Online regional directories, such as CitySearch and DigitalCity,
were helpful when researching cities. "I used the event listings and
calendars," she says.
To verify the accuracy of the information, Ms. Cooper used her home city as a
basis of comparison. "I would scope out Miami, the city I already knew, and
see if the sites would be realistic. If there was good information about Miami,
I knew it was probably accurate," she says.
Web sites of local publications also helped her to take the pulse of a city.
"A lot of times it would be a local publication that had an online
presence, such as the Village Voice online or the Boston Globe online," she
says.
Seattle to San Francisco
Technical recruiter Jennifer Wilmer knew a salary increase would be necessary
when considering a transfer to San Francisco from Seattle in 2000. She and her
employer relied on HomeFair to determine a fair relocation package. "Both
my supervisor and I used the salary calculator to determine a cost-of-living
increase," she says.
Ms. Wilmer used other site features as well. "I used the city reports
and did the side-by-side comparison," she says. In addition, she calculated
her potential moving costs with a tool available on HomeFair. "It helped me
determine what my relocation assistance was going to be from my employer,"
she says.
To gather general information about San Francisco, Ms. Wilmer visited
CitySearch. "I was looking for general information about what was going on
as far as entertainment," she says. Search engines also led her to
BayArea.com and BayInsider.com.
Ms. Wilmer is considering another relocation -- this time to Denver --
because of the Bay Area's economic slowdown and high living costs. Again, she's
using the Internet to explore options, including HomeFair's tools and CitySearch.
"One of the tools I'm using now shows me that I can afford to buy a
house anywhere else in the country but where I'm currently living," she
says.
Weather is particularly important to Ms. Wilmer. "I've learned from
living in Seattle that I can't deal with rain," she says. "Everybody
complains about their weather, but you need to find out the reality." She
suggests using sites that compare the number of days of rain instead of the
number of inches.
As a recruiter in Seattle, Ms. Wilmer often worked with relocators from the
East Coast and Midwest. She advised them during the prenegotiating phase to go
online, usually sending them to HomeFair or CitySearch. Most try the salary
calculators, but from personal experience, Ms. Wilmer says there's a downside to
relying on them exclusively. For instance, certain variables weren't weighted
enough when she compared costs in San Francisco vs. Seattle.
Given that housing costs are so much higher in San Francisco and Washington
has no state income tax, her cost-of-living adjustment should have been "at
least 10% more," she says.
Future tools will likely be more sophisticated and give relocators more
accurate pictures. Until then, she says, salary and cost-of-living calculators
should be used in conjunction with other information. "The tools are a
starting point," she says.