For many job seekers, finding employment via the Internet is still new and
challenging. And the myths that have evolved about online job hunting may be
just as daunting as the plethora of available resources.
For instance, since clicking from site to site is easy, many candidates
assume -- erroneously -- that finding employment is simple as well. No more
scouring newspaper ads. No more trips to the post office. Just insert resume and
press "send."
But electronic job hunting requires the same skills as a traditional job
search. You need to do research, have targeted goals and be patient and
determined. Don't be fooled by the following common misconceptions:
And wait you shall. This is an inefficient way to find employment, says Pam
Dixon, author of "Job Searching Online for Dummies" (Hungry
Minds Inc., 2000). "There's a misconception that if you pop your resume
online and wait, it's an effective way of looking for a job. But employers
aren't going to come to your doorstep," she says. Yet, people tend to
think that modern technology has made the task of finding employment a cinch.
"When job sites went online, job searching looked easier, but it's not.
You still have to work at it," she says.
Many job seekers avoid postings that are more than a few weeks or a month
old. Dave Smith, a information-technology professional in Boston, says he
stopped applying to jobs with "dated" postings after learning that
some positions were no longer available. "I've found that online postings
are often left active long after the job has been filled or cut," he writes
in an e-mail.
But if you rule out all older postings, you could miss attractive employment
opportunities. Bill Warren, executive director of DirectEmployers.com,
an employment search engine, says even dated postings are still worth scanning.
"It just may mean that the position is hard to fill," he says.
"Typically, once jobs are posted on a commercial board for three or four
days, they fall so far down that people don't bother to consider them. But these
could be some of the better opportunities," he says.
Although it may seem intrusive, your employer may legally monitor every
click you make on the Internet at work, says Ms. Dixon. But many job seekers
are hunting at work on the sly anyway. "When you look at job-search
statistics, you see that Internet use peaks at noon. So people are looking for
jobs while at work," she says. Ms. Dixon also knows this firsthand,
because she regularly receives e-mails about employment listings posted on her
Web site from job seekers using company addresses. "This is such a big
no-no. Corporations log URLs and how much time you've spent there. They know
which e-mails you've sent," she says. "So don't do it because you
can be fired for that. It's legal for [companies] to do so, because even
though it may be your lunch time, it's your employer's computer."
Large job-search sites offer a wide variety of employment opportunities, but
they're not necessarily the best resources, says Ms. Dixon. Industry-specific
sites, such as the Institute of
Electrical and Electronics Engineers Inc. for engineers, the Society
for News Design for print designers and ChemistryJobs.com
for chemists, are valuable resources for professionals in these fields.
CareerJournal.com is a career site for executives. "These niche
sites are where it's at," she says, because they tend to attract
employers who list ads for some of the more hard-to-find candidates.
Large job-search sites can be most useful when you're not sure which field
you want to work in because you can search among a variety of industries and
listings, Ms. Dixon says. The exercise will help you familiarize yourself with
various markets. The three largest sites in terms of the number of visitors
are Monster.com, HotJobs.com
and CareerBuilder.com,
Ms. Dixon says. All boast regularly updated listings from major employers.
Ms. Dixon also recommends visiting local community-focused job-search sites
because "they're not out to make a buck," she says. She suggests craigslist.org,
a classifieds site, which features job listings by region and is advertised by
word-of-mouth.
Jennifer Alexander landed a design position at HotWire.com in San Francisco
after being contacted by a recruiter for the company who saw her resume on
craigslist. "At first I looked at all the different job-search engines
like Dice, Hot Jobs and Monster, but I really wasn't hearing a whole lot back.
I got the robot reply [from employers], but nothing personal," she says.
Then she found craigslist, applied to jobs in her native San Francisco Bay
area, and the phone started ringing.
Brian Fortin, a Web master, also says craigslist is helpful in securing
free-lance assignments. After getting laid off from Playatec Inc. in
Burlingame, Calif., in December, he began looking for work online. Only two
employers from large sites responded to his applications during the three
months he's been searching. He says that job postings on large sites draw so
many resumes that it's difficult for employers to sift through them all.
"You get lost in the shuffle," he says. During the same period, Mr.
Fortin received about two calls per week from employers whom he sent resumes
to after seeing their postings on craigslist and from employers who saw his
resume posted on the site. Craigslist "is a faster and more effective way
of finding a job. It keeps things focused in a geographical sense," Mr.
Fortin says.
Unless a job posting specifically says to send a resume as an attachment,
it's best to paste the information into the body of the e-mail, says Ms.
Dixon. "I won't open an attachment because they sometimes contain
viruses," she says. In addition, she warns against copying and pasting a
resume formatted in Microsoft Word or another program into an e-mail message
because fonts and styles don't always translate well. Instead, create a resume
in plain text using a text-editor software program, such as Note Pad.
"The point is that you want it to be read. Recruiters are really used to
this now. The visual aspects of a resume may not be like they used to be, but
content is king," she says. "It's a tough transition for people who
are used to aesthetics."
This one's tricky. You'll need to read a site's privacy policy carefully to
find out who will have access to it and under what circumstances, says Gerry
Crispin, co-author of "CareerXroads"
(MMC Group, 2002), a directory of online job and resume resources. Links to
privacy policies generally are located at the bottom of a site's home page.
"[A privacy policy] may tell you the company takes no responsibility
for its partners," Mr. Crispin says. These partners may then legally sell
your information without your knowledge or consent.
Why is that a problem? Your resume could wind up in the hands of employers
or advertisers without your knowledge or float in cyberspace indefinitely.
Says Mr. Warren, "Some commercial online job boards have left resumes
online that are five or six years old, and that information can find its way
to people you never intended to see it." In addition, your information
may be sold to retailers who send out mass e-mail advertisements or junk mail,
he says.
Mr. Crispin says a site is "a class act" when it provides users
with an e-mail address or phone number where you can register complaints or
concern about privacy issues. "I would suggest that they're more likely
to be trustworthy," he says.
To ensure privacy, go directly to the source, recommends Ms. Dixon.
"E-mail your resume and cover letter to the person who accepts them"
for the employer, she says. If a contact isn't listed in the job's
advertisement, look for an e-mail address on the company's Web site.
Even if you're qualified for two different positions, you shouldn't submit
more than one resume to the same employer, says Ms. Dixon. "Most resumes
go to one person. He or she wants to be the one who decides which position
you're most qualified for. It's really offensive to send in 12 resumes for 12
jobs, and it's even worse when they're slightly altered for each job,"
she says.
Another common mistake is to apply to the same job more than once, says Mr.
Warren. "People seem to think that the more resumes you get into a company
the better, but this can actually hurt your job search," he says.
Not anymore. Thanks to e-mail, resumes can be lengthier. "The one-page
thing is done," says Ms. Dixon. Employers are "no longer doing page
counts." But keep a one-page paper resume on file. You'll want to bring
it to an interview with a list of references, she adds.
When e-mailing a resume, it's imperative to write a specific subject line,
says Mr. Warren, because recruiters receive enormous amounts of e-mail
that has to be read every day. "Try to make it factual yet
reflective of what the company is looking for. If they're looking for an
electrical engineer, simply write 'electrical engineer,' " he says.