It's the age of the Internet, so why
the heck are we still killing trees to write résumés?
Well, that's just another aspect of the
so-called paperless office that hasn't yet come to pass. But that doesn't mean
you shouldn't be using the resources technology has laid at your feet to promote
your career.
What can you find there? Ask Scott R.
Lucado, who consults with companies on using the Internet for intelligence
gathering. His favorite tool: Internet help-wanted ads.
Companies tell "a great deal about
their technology in help-wanted ads," says Mr. Lucado, of Fort Worth,
Texas. "Sometimes I wonder whether organizations realize how much sensitive
information seeps out."
He was once asked to report on rumors
that a company's rivals were about to introduce new speech-recognition products.
But Mr. Lucado didn't find any hiring activity outside of research laboratories.
Further checking confirmed that no significant new products were on the horizon.
You also can gather intelligence
through newsgroups devoted to specific industries or trades. To search for
newsgroups, go to google.com's
group directory,
or go to Web sites such as vault.com,
which profess to be the business world's cyber-water coolers. Here you can learn
what employees are griping about and how they view their companies, their
industries, and their management teams.
You also can use the Web as a direct
job-search tool. Huge databases such as monster.com will store your résumé,
even help you write an electronic version, and then make it available to
Web-surfing employers. While there remains considerable debate about how many
jobs are filled online and in what areas, few people doubt that the numbers will
increase substantially as years go by. The companies are there, the recruiters
are there, the databases are there, and, increasingly, the job seekers are
arriving.
So you need to be there.
For some time, I've been recommending
that career-minded folks create a personal Web site as a repository for all
their career-management resources: résumé, work samples, log of personal and
Web experience, links to professional and business Web sites, and contact
information. From this base, you can print out résumés, e-mail electronic
versions and provide interested employers with a road map to your experience and
knowledge.
Bob Rindner, a Boca Raton, Fla.,
stockbroker, created an electronic résumé and placed it on a Web site that
helps him job hunt and expand his network of contacts. He routinely refers
contacts to the site, where they can study his résumé and click on embedded
links to get more information. The hyperlinks could also connect to work
samples, thus creating an electronic portfolio that doesn't clutter up the basic
document.
The Web site also makes Mr. Rindner
instantly accessible to people world-wide. This has led to consulting
assignments from as far away as Tulsa, Okla., jobs he might not otherwise have
known about.
Robert M. Kaye has a personal Web page
that shows well the wide range of background information that should be on such
sites. Mr. Kaye, formerly the executive project manager for data integration at
DaimlerChrysler, has sections on his Web site for organizations and associations
he belongs to, recent business seminars attended, and business books and trade
periodicals he has read. He is explicit about his accomplishments. For instance,
he discusses in detail the $8.2 million annual cost savings he got for one
employer by installing new software.
At Trev Hall's site, a natty-looking
fellow in a long-sleeve yellow shirt and tie stares out at you. Do you want to
know his work history? Click on his résumé. Want to know what he thinks about
business and technology issues? Click on his essay section. Want to talk to the
man? Click on the pager icon and leave a message, or click on "Contact Trev"
and fill out the e-mail form that pops up on screen.
Mr. Hall, president of the M.B.A. class
of 1999 at West Virginia University, Morgantown, made it easier for potential
employers to his Web site to get a more rounded picture of him as a manager than
they'd normally get from reading a résumé. And the essay section is a great
idea. It enables him to show off his knowledge on a variety of critical
management issues. He then gets down to business in a section titled "Who
Is Trev Hall and What Can He Do for Your Company?"
As personal Web sites grow in number,
they should organize into communities of like interests. Mr. Hall and his
classmates want to form an online alumni-networking community that can share
business ideas as well as opportunities.
Isn't that what the Internet is all
about?