A new Web-site suffix could make it easier for people to find
corporate job openings.
The nonprofit group that oversees Internet addresses -- the
Internet Corporation for Assigned Names and Numbers, or Icann -- approved the
suffix ".jobs" earlier this month. Employers can use the suffix to create
dedicated job-postings Web sites that end in ".jobs" rather than ".com."
Many employers post openings somewhere on their own Web sites.
But the vacancies can be hard to find, forcing job seekers to scour a home page
for a link that might take several clicks to lead to a jobs section. The new
suffix could eliminate that hassle.
Employers could create a new site ending in ".jobs." For
instance, Dell Inc.'s jobs site could be www.dell.jobs; Walt Disney Co.'s could
be www.disney.jobs.
Gary Rubin, chief publishing officer at the Society for Human
Resource Management in Alexandria, Va., says the new site addresses will help
applicants and employers. In a survey about a year ago, the professional group
found that most employers post jobs on their own Web sites and consider the site
to be an important recruiting tool. But some of those polled believed the
listings were hard to find and confusing for job seekers.
Job listings at corporate Web sites are "all over the place in
terms of the address used," Mr. Rubin says. "There are so many dots and
backslashes." The Society for Human Resource Management is sponsoring the new
suffix.
The new suffix is operated by Employ Media LLC, a Cleveland
start-up. The firm plans to start taking applications for site names around
June, says Tom Embrescia, chairman and majority owner. He anticipates strong
demand. Each employer will have to pay an annual fee, the size of which hasn't
been announced but that likely will be less than $100 for the new site name, he
says.
"It's a faster, more direct, more consistent way for people who
have jobs to offer to communicate that job offering and acquire qualified
talent," Mr. Embrescia adds.
Scott Biggerstaff, manager of sourcing strategies for
Sprint Corp. in Overland Park, Kan., says a new domain would be an
inexpensive way to attract job seekers and would help internal recruiters more
easily measure site traffic and job hunters' interest. The telecom concern is
discussing using the domain, he says.
Gerry Crispin, a principal of CareerXroads, a
recruiting-technology-consulting firm in Kendall Park, N.J., says few companies
are aware of the new suffix but that many will be eager to add the new way of
reaching job seekers. He expects it will take at least six months before a lot
of employers begin posting vacancies at sites with the new suffix because they
must register for the domains and develop new sites.
According to Mr. Crispin, roughly 15% of jobs are filled with
candidates that apply through corporate Web sites. In recent years, businesses
have sought to increase traffic to their corporate sites as a cost-effective
alternative to independent job boards. Doing so also takes advantage of highly
automated electronic-recruiting systems and controls the content that job
seekers see.
The new suffix represents "a big deal for recruiters and a big
deal for job seekers," Mr. Crispin says.