There are now more ways to get the inside scoop about an
employer -- before you are hired.
In the latest expansion of the Web phenomenon of social
networking, more sites are launching features that make it easier for job
seekers to connect with the employees of prospective hirers. Still, before you
gather around the virtual water cooler, keep in mind that on many sites, what
you post can be viewed by anybody -- including your current or future boss.
Jobster Inc. is scheduled to launch a revamped job-search Web
site today that includes people's posts on what it's like to work for their
employers. Job hunters can link to these employees and ask to contact them.
At the same time, social-networking Web sites are expanding
into the professional arena. In May, Facebook Inc., whose Facebook.com Web site
is popular with college students, started letting users log in with their work
email addresses to connect with fellow employees. Users could previously log in
only with their .edu email addresses, which restricted the Web site to students,
alumni and faculty.
In April 2005, LinkedIn Inc. announced the integration of a
broad job-search engine into its Web site, which has traditionally served as a
networking tool for professionals. You can click on a link to see if any of your
online contacts -- or their contacts -- work for employers who have
posted job openings. Even networking giant MySpace.com, the social-networking
Web site owned by News Corp., has joined in: It added a basic job-search engine
powered by Simply Hired Inc., which runs LinkedIn's engine, to its site in June.
Until recently, social networking on the Web was confined to
hubs for young people seeking to meet and chat. Now, there is growing interest
in adapting social networking to the business world -- both among networking
sites looking to expand their reach and among job sites seeking to offer new
services. One result: People who are searching for work have more one-stop shops
for making connections, getting referrals from employees, and finding out the
inside scoop.
The new Jobster site, which so far has been tested on about
2,000 people, allows users to answer questions about their workplace. Their
answers can give prospective hires more information about the employer and
company culture, says Jobster Chief Executive Officer Jason Goldberg. The
questions on the test version of the Web site range from what employees are
reading to what the interview process is like.
The blurring of the lines between searching for jobs and making
friends online raises the question of who is reading what you post. Employers
could easily monitor Web sites to see what employees are saying. Most sites are
free, and at Jobster, people can use much of the site without logging in. To get
access to most of LinkedIn and Facebook, you have to be a member and log in with
a password. But employers could still join and see what prospective hires post
about themselves in their profiles.
Facebook now supports 7,000 work networks representing
employers including companies, nonprofit groups and the military. Facebook
allows everyone in a network to see each other's profile. Job seekers can't view
the full online profiles of employees outside their network. But they can search
to see if someone belongs to a certain network and send a message or a request
to be added to his or her list of friends.
For job seekers, reading online posts can lead to
misimpressions. People tend to complain more than compliment. And what they post
may not necessarily be true. On one online job board, a user complains that
"there is no work-life balance" at a particular accounting firm. Another user
criticizes the interview process for a marketing job, protesting that the
company is "very, very inconsiderate to your time." Elsewhere, one worker
writes, as part of a job description: "Collect owed tax money from the poor
american souls in the Self-Employed/Small Business Area."
Some employers are wary of such sites. "A company should want
to have some control over what is being said about them," says Ben Gotkin, lead
corporate recruiter at Mitre Corp., a McLean, Va., company that manages three
federally funded research-and-development centers. "You don't just want people
to go out and blast you." He says Mitre will wait to see how the employee posts
are regulated on Jobster before encouraging its employees to participate in
answering the questions.
Some job sites have added social-networking components without
including employee posts. LinkedIn.com plans to add employee surveys on issues
like salary and workplace culture in August, but it has stopped short of adding
message boards, since it would be easy for employers to figure out who said
what, says Keith Rabois, vice president of business and corporate development at
LinkedIn. The company is looking for ways to get around that hurdle.
"It is very difficult to make the experience something other
than disgruntled ex-employees venting about their former employer," says Marc
Cenedella, president and CEO of TheLadders.com, a Web site that posts jobs that
pay more than $100,000. TheLadders.com has considered adding a space for
employee comments but so far has rejected the idea. "We have not yet found the
secret to eliminating that noise and distraction to make something of real value
for the job seeker," he says.
Still, negative comments from current and former employees can
make job-seekers aware of the cons in working for a company. "I think
disgruntled employees have something to say that's worth hearing," says Jim
Ivers, a 26-year-old M.B.A. student at Boston University. But he adds that when
reading a complaint, job seekers should consider it just one opinion.
He has found that contacting employees can be helpful in a job
search. Mr. Ivers, who is an intern at T-Mobile in Bellevue, Wash., this summer,
went on Jobster.com last spring to find out more information about the company.
He found four online referrals from company employees.
People posting information online should know that anyone could
be looking at it. Users are typically less savvy on social-networking sites like
Facebook than on career-oriented Web sites, says Steven Rothberg, president and
founder of Minneapolis-based CollegeRecruiter.com, a career Web site for college
students and recent graduates. For instance, he says, if users are planning on
joining a workplace network on Facebook, they might want refrain from posting
personal photos.
It can be damaging "if you let your hair down a little too much
and you start to write about how you hate your boss, how you cut out a little
early on Friday and no one really knows it, how the companies' products are
defective," he says. "There are great risks. There are also lots of great
opportunities."