CYNTHIA DANAHER divides the people she has worked
with over the years into three types: "There are those who say, 'There's a rat in
this room, and I'm going to kill it,' " she says. "A second group says,
'There's a rat in this room; let's figure out a plan to kill it.' And a third group asks,
'Did anyone notice there's a rat in the room?' "
She belongs to the first group. But as head of Hewlett-Packard Co.'s Medical Products
Group for the past three years, she hasn't always been able to take charge. "Here
I've been with in-my-face problems, and I've had to sit back and ask, 'Has anyone noticed
there's a rat in this room?' " she says.
Ms. Danaher faces a big challenge in management: how to take charge and get noticed
when you're in charge of just a tiny outpost of the main corporation. Her unusually candid
story, the subject of this column and next week's, has another wrinkle: She has had to
deal with debilitating grief in her personal life.
With $1.4 billion in revenue and 5,300 employees, Medical Products is big by most
standards. But it makes up just 3% of H-P's total revenues and is located in Andover,
Mass., 3,000 miles from the Palo Alto, Calif., headquarters. It's sometimes been
overlooked.
"It wasn't a deliberate oversight, but as just 3% of a company whose other, bigger
parts were having trouble, we haven't gotten active attention," says Robin Purcell,
the group's human-resources manager. Ms. Danaher "couldn't just wander down the
hall" to talk to her bosses.
An H-P spokeswoman agrees that while it can be a blessing to run a small group like
Medical Products, because "you can act more like a start-up" and avoid many
meetings, it also can be a curse, because you "can't break through the cacophony of
the rest of H-P."
Energetic and outspoken, Ms. Danaher is one of H-P's youngest general managers, at age
40, and among only a handful of H-P women at the senior-management level.
She spent her first year on the job restructuring her division and her top team. She
kept just four of the 11 direct reports she inherited and reassigned each; she filled the
remaining seven spots with employees from other parts of H-P.
AT THE SAME time, she phased out of the health-care information-management
business, which provided computer systems to hospitals, after concluding it required steep
investment yet duplicated some of H-P's core computer business.
She focused on clinical equipment, such as cardiovascular ultrasound imaging systems,
where H-P is No. 1 in market share. She also closed an Oregon plant that manufactured
cardiology equipment, transferring the business back to Andover and eliminating 150 jobs.
The cost cuts seemed necessary. Hospitals that had once automatically purchased the
latest medical equipment were cutting back and seeking lower-cost products. Rivals like
General Electric were getting bigger and more competitive, buying up niche players.
Not everyone was convinced. She was working out at the office gym after announcing the
restructuring when an employee started screaming, "Who do you think you are to close
the Oregon plant?"
She stopped going to the gym.
She also had to defend the business to her bosses. Her group's quarterly profit gains
of about 11% looked anemic compared with the 20%-and-higher returns H-P's printers earned
in some quarters. "It looked as though we were slowing the growth of the company,
when in reality we were outperforming competitors and making money," says Ms.
Danaher. "I felt we were in a pressure cooker without the deeper understanding that
health care was a good business."
Then her mother was diagnosed with cancer, and Ms. Danaher began commuting to her
parents' Connecticut home. When her mother died, in the spring of 1997, Ms. Danaher sank
into a depression. Her younger sister had died of brain cancer a few years before, and
this loss felt overwhelming. She stopped eating and sleeping.
SPIRALING DOWNWARD, she realized she had to confront her depression as directly
as she faced business problems. She consulted a therapist and began taking an
antidepressant. She took off five weeks during the summer to grieve and to hang out with
her three children, ages 12, nine and six, and her husband, who runs a packaging company.
Ms. Danaher returned to work relaxed and tanned. She says she learned through her grief
how to step back from work problems and accept not being able to fix everything, just as
she hadn't been able to fix her mother's illness.
Working with her new perspective, she pushed her strategy of making and selling medical
products for the growing nonhospital market. Last year, she acquired, for about $135
million, Heart Stream, a maker of automatic external defibrillators used by police, flight
attendants and paramedics. But as growth slowed in H-P's computer business, she had to put
off making other acquisitions. There were rumors that the Medical Products Group might be
sold.
Last week the company announced that H-P plans to spin off its measurement-testing and
medical-products businesses into a new company. Ms. Danaher feels liberated. She's betting
that being a bigger fish in a smaller pond will give her a chance to shine as a leader.
"We've gone from being a voice in the wind to 20%" of the new company, she
says. "Health care is an enormous market, and we're poised to grow."
- Next week: How Ms. Danaher changed management styles as she climbed the corporate
ladder.