Ever since Sept. 11, Greg Malever , the chief executive of Lanta Technology
Group, an Atlanta recruiting company, has tried to be sensitive to his
employees' new anxieties. But when one employee brought a TV to the office so
that he could stay tuned to the news all day, Mr. Malever decided things had
gone too far.
"He just plugged it into the wall and pulled up the rabbit ears,"
Mr. Malever recalls. Other staffers started gathering around the employee's desk
to watch. "I marched over to his office and told him to turn it off,"
Mr. Malever says. "Enough is enough."
Still, Mr. Malever 's warning didn't stop Jimmy Stroud, the employee, from
keeping up with the news. "I switched to the Internet," he says. Mr.
Malever , in turn, didn't make a fuss, figuring "at least it wasn't a group
thing." He adds: "I wanted to get past it and move on and do some
work."
Managers these days are walking a tightrope as they try to respond to
distraught and distracted workers while still making sure that business gets
done. Employees who are preoccupied with daily anthrax scares and FBI alerts or
are uneasy about working in skyscrapers are having difficulty being productive.
Others fear doing things that were routine just a few weeks ago, such as opening
mail or getting on planes or even elevators.
Immediately after the attacks, many bosses adopted a softer management style,
allowing their staff time to grieve, spend time with their families, or
volunteer to help victims of the attacks. But as the economic slowdown deepens
and the threat of terrorism becomes a staple of American life, managers feel
pressured to keep employees focused on work.
David Feldman, managing partner of Feldman & Associates, a midtown
Manhattan corporate-law firm, still allows jittery workers latitude -- as long
as they get their work done. One of his dozen or so employees has suffered from
periods of severe anxiety since last month's attacks and has taken some time
off. That is fine "as long as she doesn't do it on critical days when she's
needed to be here -- she knows when those days are," Mr. Feldman says,
adding: "If you care about the long-term relationship, you can withstand as
a manager the short-term problems and not pressure an employee for now."
Mr. Feldman also sent a memo to staffers encouraging them to volunteer with
the relief effort, even on work time, "within reason of course," he
says.
Other managers are grappling with how to foster innovation and creativity in
employees who feel anxious and depressed. "Fear is the enemy of
creativity," says Jonathan Bond, co-chairman of Kirshenbaum Bond Creative
Network, a New York advertising agency. Creativity at the agency "dropped
like a stone" in the days following Sept. 11, he says. Rather than push
employees to get back to old assignments, Mr. Bond and his partners encouraged
them to pursue pro bono projects related to the terrorist attacks, such as a
public-service campaign providing postcards that can be mailed to New York's
police and fire departments. "That's helped people recharge," he says.
But after employees heard about the outbreaks of anthrax they became
distracted again. "Different people have [returned to] different levels of
productivity," says Mr. Bond, who favors patience over bullying or
pressuring staff. "I think you can't pressure people," he says.
"They have to come back when they're ready."
Like other ad agencies, Kirshenbaum is facing economic as well as emotional
stress. Mr. Bond estimates that existing accounts are down 70%, as clients trim
ad budgets, and new accounts have slowed. Yet the agency, which laid off roughly
20% of its workers in March, currently has no plans to trim its 260-member
staff, according to Mr. Bond. "It's not always all about the numbers,"
he says. "I think people need emotional support right now."
Yet calming workers' fears is "going to take all kinds of interpersonal
skills on the part of managers which they may or may not have," says Roger
Brunswick, a psychiatrist and management consultant, who is a principal at
Hayes, Brunswick & Partners in New York. He calls senior managers "a
special group at risk," because of their tendency to return to work quickly
and to perceive themselves as unaffected. "If you've got somebody who just
shows no sensitivity to what's happened, that's a problem."
Some managers acknowledge that they are so stressed themselves, they are less
willing and able to nurture employees. On Sept. 11, Jeff Odiorne, the
36-year-old chairman of Odiorne, Wilde, Narraway & Partners, a San Francisco
advertising agency, waited anxiously for more than an hour before learning that
his brother Peter had decided not to take United Airlines Flight 93, which
crashed in Pennsylvania. Since then, he says, he has had difficulty
concentrating and hasn't had as much "emotional time" for employees.
"I don't want to hear a lot of rationale about stuff," he says.
"It's more -- put your head down and get it done."
Mr. Odiorne's desk is on an open floor alongside employees who used to line
up five and six deep to speak with him. Now, he says, they get the information
they need and move on. "In some ways, it's more efficient," he says,
but "it's made [the office] probably a little more sterile."
Other executives say their own fears have prompted them to reorganize
assignments. Brian Cowley, a sales executive at eBay Inc., San Jose, Calif., is
considering restructuring his sales team to minimize flying. Since the attacks,
he has been "extremely anxious" about traveling, he says, and even
rewrote his will. "I've never been like that before. I'm a bold
flier," he says.
When the attacks occurred, Mr. Cowley was in the midst of hiring several
business-development staffers. At first, he wanted the team to be based in San
Jose so they could all work together with various eBay departments in Silicon
Valley. Now, he is considering hiring regional business development personnel in
New York, Chicago and San Jose so they will not have to travel so frequently.
While that approach is designed to ease his own fears, he also thinks
subordinates may be calmer and more productive if their travel assignments are
limited.
To keep employees calm, Sam Travis Ewen, chief executive of Interference
Inc., a small "guerrilla marketing" company in New York, is carefully
policing the language he uses in the office. He now avoids such common marketing
phrases as "targeting a person" or "hijacking a campaign."
Even the words "guerrilla marketing" are suspect, he adds. "I'm
using the phrase `alternative' or `grass-roots' marketing a lot more now."
He says he is also encouraging staffers to spend more time away from work
with loved ones -- "as long as they get their work done." As a result,
he says, "many people are working harder in a shorter period of time."