Next time you're on the job hunt, consider whether the
companies to which you're applying are publicly traded or privately held.
The difference between the two company types goes a long way in describing
what kind of corporate culture you'll encounter, not to mention the kinds of
bonuses you're likely to receive and how well delineated your career path is.
"There are defining differences in values and cultures that are palpable. You
feel them across companies depending on whether they're public or private," said
Paul Clifford, a senior consultant for the Hay Group, a global organizational
consulting firm in Philadelphia.
You might prefer a company that treats workers like family, likelier at a
private firm. Or maybe you're more interested in a clear-cut career path, often
better defined at a public company.
The main contrast, of course, is that private firms don't have to fear the
punch that can result from failing to meet investors' expectations, and that can
offer a measure of comfort to workers.
"There is a degree of insulation there that I'm sure a lot of people who work
for private companies feel good about," said John Endean, president of the
American Business Conference, a Washington-based trade group for midsize public
and private companies.
"You don't have the immediate pressures of the capital markets determining
what the company should look like, whether it should downsize," he said.
CB Richard Ellis' move to become public last year was not the reason why Bob
Palmer left his job as one of the commercial real estate company's top brokers
after 18 years on the job. But it certainly was a consideration in his decision
to start his own company, The Palmer Team, he said.
At a public company, "there's more of a focus on profit and loss than there
is maybe on strategic things that you might spend money on that you don't see a
benefit for a couple of years," said Palmer, in Sacramento, Calif.
"I'm not saying that a public company doesn't spend money to make money, but
you definitely have a different view of the world," he said.
Of course, public companies offer benefits, too, not the least of which
include stock grants and organizational stability.
"In a publicly traded company ... there could be a more-structured management
team, a more-structured career path for individuals," said Kevin Knaul,
executive vice president at Hudson, a global staffing and outsourcing firm.
That's a boon "for people who like to know exactly where they're going in an
organization," he said.
After working eight years at a privately held firm, Knaul moved to Hudson, a
division of Hudson Highland Group, three years ago.
"The benefits plan is much more structured at the publicly traded company.
You know specifically what compensation is going to look like, how benefits are
rolled out and specifically what those benefits are going to be," Knaul said.
"At the privately held company, things were somewhat ambiguous," Knaul said.
And public companies' stock grants can be mighty alluring. Publicly traded
Republic Bancorp, for instance, gave all its employees stock options last year,
plus awarded $10,000 bonuses to its customer-service reps.
As companies are required to account for stock options on their balance
sheets in coming months, some are likely to pull back on that benefit, but that
doesn't mean equity compensation is going away.
We are family
Private companies often focus on engendering a sense of loyalty among workers
that publicly traded companies don't always strive for with the same degree of
enthusiasm.
"Privately owned companies, especially family businesses, tend toward a
family environment for their employees, a sense of commitment to their employees
and a sense that long-term tenure is a sign of success," Clifford said.
That commitment may help explain why six of the top 10 companies on Fortune's
100 Best Places to Work list are privately held, including Wegmans at No. 1 and
W.L. Gore at No. 2.
The Fortune list, released in January, is largely based on employee surveys.
At Wegmans, a grocery chain, workers may know each other better than family:
20% of employees -- about 6,000 people -- boast job tenure of 10 years or more,
and more than half the company's store managers have worked there since they
were teenagers, said spokeswoman Jo Natale, who's been with the company for 19
years.
As well as paying $54 million over 20 years to help workers with college
tuition, Wegmans provides in-depth training programs so workers can answer
customers' questions, and employees are given broad latitude in dealing with
problems that arise on their turf.
While you might encounter a more familial atmosphere at a private family-run
shop, that can also have its downsides.
"That bloodline may be more important than your talent," said Ed Pospesil,
vice president at Bruner Consulting Associates and chairman of an online job
forum, the Technology Executives Networking Group.
"If you happen to be the senior [information technology] executive in a
closely held company and one of the children in the family graduates from
college with an IT degree and is brought in as an understudy, you might want to
dust off your resume," he said.
"It takes a lot more patience sometimes to work in a firm like that. You may
have family members who hold senior positions in the business but are there
simply because they're a member of the family," he said.
Many public companies, on the other hand, have strict rules against nepotism.
Exceptions to the rule
Of course, it's easy to make too much of the difference between public and
private companies, and easy to find examples that contradict any
generalizations.
For instance, the culture at Mars, the privately held candy maker employing
some 30,000 people, is probably more like publicly traded Microsoft than your
local dry cleaner.
And plenty of public companies are as committed to their employees as private
firms. More than half of the 100 companies on Fortune's list are publicly
traded.
"The difference between public and private ... isn't probably as significant
for employees as the differences in industries would be," said Robert Levering,
co-founder of the Great Place to Work Institute, which compiles the Fortune
list.
"From the employee viewpoint, it matters a lot more ... whether you're a
retail clerk or an investment banker, rather than whether the company is
privately held or publicly held," he said.
For workers, the trick is finding a company, whether public or private, that
suits their style.
"There is no corporate nirvana. There is no company without warts," Pospesil
said. "Everybody has to determine which set of warts they can accept. It comes
down to 'do I want to do the work that has to be done here with this group of
people?'"
Seeking similar ideals?
Does environmentalism turn you on, or maybe you're seeking a workplace that's
willing to imbue the office with a religious ethic? You're more likely to find
private companies espousing a particular ideology.
"If you're a public company reporting to shareholders on Wall Street, you can
certainly stand up for principles and ideals, but you cannot give those
nonmarket goals the kind of freer rein that you can with a private company,"
said Endean, of the American Business Conference.
One example: Patagonia, the privately held apparel maker, based in Ventura,
Calif., views its business decisions through a lens of environmentalism.
Being privately held "allows us to do things that are maybe environmentally
friendly but not financially perfect," said Jen Rapp, spokeswoman at Patagonia.
"In 1996 we switched our entire cotton line to organic cotton. This was a big
financial hit for us initially. We had to lower our margins and raise prices,"
she said.
But "eventually it all came back to us, because there was a big sportswear
war in the late '90s and it provided a great point of differentiation for us,"
Rapp said.