How people are compensated could change dramatically over the
next decade as more companies seek to link pay to performance.
Such plans are expanding to include a wide range of workers --
not just managers and the highly paid. What you earn -- in bonuses, raises, or
even contributions to retirement and health plans -- is expected to become more
intertwined with how you perform, as an individual or as part of a unit. Strong
performers can expect to earn more under this system; everyone else will earn
the same or less as they would have under a traditional compensation program.
More U.S. employers are adopting some sort of
pay-for-performance program. Roughly 43% of employers surveyed in 2005 reported
that their reward system was linked to their business strategy, up from 35% who
said the same in 1996, according to a recent study by consulting firm Watson
Wyatt Worldwide, a unit of Watson Wyatt & Co. Holding.
The trend, driven by a need for companies to cut costs while
remaining competitive in hiring, is already evident in some unexpected places.
In a move rare for the retail industry, Home Depot Inc. recently launched a
program providing bonuses to store workers based on a store's profitability.
Pay for performance will be adopted in some form in a majority
of industries in the coming years, predicts Ravin Jesuthasan, a consultant with
the rewards practice at Towers Perrin in Chicago.
"The long-term trend is much more of that transference of risk"
to the employee, says Mr. Jesuthasan. "The risk is on you to ensure the reward
you're earning is competitive."
Home Depot, like most U.S. companies, had long had a bonus
program limited to managers and executives; workers in its stores had little
financial incentive to go the extra mile. Several years ago, the company decided
to change that. In 2003, it launched a program that gives store associates the
opportunity to earn a bonus if their stores meet certain financial goals. Last
year, Home Depot paid out $90 million under this plan.
The idea was to "incent the people who are the highest
performing," says Dennis Donovan, executive vice president of human resources at
the Atlanta-based company.
Many pay-for-performance programs are bonus-based, but this is
expected to change as companies seek to link all aspects of pay to performance
metrics. More companies are looking to increase the importance of merit-based
raises, consultants say. And more companies may also seek to link performance to
benefits such as retirement savings and health care.
Verizon Communications Inc. last week said it will add a
performance-based component to its 401(k) plan for managers. In addition to
matching contributions of 100% up to the first 6% of contributions, Verizon also
plans to match an additional 50 cents on the dollar depending on company
performance. The performance metrics have yet to be determined.
Among the criticisms of pay-for-performance models is that
they're great in theory but don't translate well in reality. Workers must
understand the new program for it to work, says Laury Sejen, a consultant with
Watson Wyatt. Yet only 23% of employees said they understand their company's
reward system in 2005, down from 25% in 1996, according to Watson Wyatt's
research.