Robert Farrell recognized how the negotiating climate had changed when he
entered talks with the board of directors of Columbia, Md.-based enterprise
software developer Metastorm Inc. for the chief executive officer's position
there.
"The first thing I noticed was that boards are interested in performance
metrics," says Mr. Farrell, who accepted the CEO's slot at Metastorm on
Aug. 1. "They're interested in [profit-and-loss] statements [and] the top
and the bottom line. Before, all they were interested in was market share. Now
they want to tie real performance in with compensation."
Top managers' employment contracts -- like Mr. Farrell's -- aren't the goody
bags they once were, thanks to the economic slowdown and alleged executive
misdeeds.
These forces have eroded executives' clout at the bargaining table and given
employers greater power. Top corporate officials are now being asked to sign
contracts providing companies with greater protection against liability and
linking pay more closely to performance.
Agreements inked for 2003 aren't likely to be overly generous given the moribund
stock market and widespread cost controls. Median cash pay for chief executive
officers rose a paltry 1% in 2002 -- a decline of one percentage point -- from
the 2001 median amount, according to Pearl Meyer & Partners, a practice of
Clark/Bardes Consulting, a Barrington, Ill.-based human-resources consulting
firm. The typical CEO now earns total annual compensation -- salary and bonus --
of $3 million, the firm reports.
Some of the new frugality may be due to shareholder pressure. Investors are
scrutinizing executive pay and studying its impact on company performance and
profitability.
And, due to recent corporate financial scandals, CEOs and other top executives
who receive agreements are being asked to indemnify their employers against any
bad-faith conduct committed in the course of business.
These developments are part of the new corporate back-to-basics movement that
emphasizes better board governance, says Michael Graham, vice president of
Clark/Bardes Consulting, who is based in New York City.
Board compensation committees are becoming more involved in
executive-compensation issues and are using employment contracts to accomplish
specific goals, he says. "They have found religion, so to speak," says
Mr. Graham. "The efforts they're putting into reviewing compensation
agreements have dramatically changed. They're spending three to four times
longer on these agreements than they did in the past."
CEO contracts typically last between one and five years. Newly hired CEO
contracts extend for 4.3 years, but the average CEO's agreement lasts just 3.7
years.
These terms may shorten in the future, and contract renewals may not be
automatic, says Terri Cammarano, a partner in the Los Angeles law firm of Foley
& Lardner who helps executives negotiate agreements with employers. Indeed,
only 53% of CEO contracts contain clauses that automatically extend their
employment term, according to Clark/Bardes.
"I don't think we're going to see a lot of 'evergreen' contracts in the
future," says Mr. Graham. "That's a major change for chief executives
who could automatically assume that, once they went past the initial term, they
would have their contract renewed. Two years from now, that won't be the
case."
Noncompete Clauses
To protect themselves, many employers are putting noncompete or confidentiality
clauses into executive agreements. The clauses are designed to protect a
company's intellectual property, such as patents, product designs or trade
secrets, after an executive leaves the firm.
Typically, noncompete clauses prevent executives from working for competitors
for a specific time period. Confidentiality clauses bar executives from
disclosing information about a company. About three-fourths of companies include
noncompete and confidentiality clauses in their executive contracts, with the
average ban lasting 2.1 years following termination, reports Clark/Bardes.
Some clauses call for intelligence-agency-style secrecy. For instance, when Jeff
Lord accepted a position with a Northeastern U.S. utility company in early 2002,
he signed an employment contract with a confidentiality clause that prevents the
39-year-old executive from disclosing where he works and his role there. His job
is highly confidential because it involves product development. Previously, he
worked at Fortune 1000 telecommunication firms as a vice president or
director-level business-development executive.
Mr. Lord, who's based in Burlington, Vt., says his power to negotiate declined
due to the recession and that other executives may find themselves in the same
boat.
"With all the refugees from the failed dot-com and telecom companies, there
are thousands of executives looking for jobs," says Mr. Lord. "It used
to be that one could say, 'Here's what I want to do and where I want to work.'
But now the shoe is on the other foot."
Other restrictive clauses include nonsolicitation provisions designed to keep
executives from hiring the rest of the company's talent away after leaving, says
Bob Lanza, a partner with law firm Sonnenschein, Nath & Rosenthal in New
York, who represents executives in contract talks. And some employers want
executives to be designated as "at will" employees, which means they
can be fired anytime with or without cause.
"Companies try to put all kinds of restrictions on competition during and
after the employment term," says Mr. Lanza, former chief counsel of the
National Basketball Players Association. "They want to ensure that if you
join their organization and know everything about [it], you won't be out there
two or three years from now competing against them."
The Tide May Turn in 2003
Although employers now have the upper hand, executives hope economic recovery
will allow them to regain it shortly. Clearly, companies with
financial-performance measures in place will be able to identify executives who
influence the bottom line. If they show good results, these managers will have
little difficulty at the bargaining table.
Consider, says Mr. Graham the CEO whose move to a competitor triggered a selloff
in his former company's stock and a price gain for the competitor's. Such an
executive can ask for any terms he wants, says Mr. Graham.
"If you've got somebody who can move one firm's stock down 4% and another's
up 5%, it's [like having] an athlete who can fill the stadium," he says.
"That gives the individual a lot more power to negotiate better deals in
the future."
Terms to Request
Nevertheless, even in the more austere environment, "there are as many
contractual arrangements as there are contracts," says Mike Vermillion,
founder of the Vermillion Group, an executive-search firm in Des Moines, Iowa,
which is affiliated with Management Recruiters International.
To improve your negotiating ability, study salary surveys to determine the going
pay rate for an executive in the same job at similar-sized firms, regions and
market niches, says Mr. Lanza. Also determine typical elements of compensation,
such as long-term bonuses, stock options or stock grants, for someone at your
level.
"You need to compare yourself against other folks in the industry, or you
may undersell yourself," he says. Also ask for financial protection in case
you're laid off because of a merger or acquisition.
Some executives are leery of pay packages that are heavily weighted toward
options.
"It's not as easy as it was a few years ago to lure executives with
equity," particularly for companies whose shares aren't publicly traded,
says Ms. Cammarano. "Executives are realizing that stock in private
companies may never be marketable and are more interested in sharing in the
company's profits than actual ownership."
At 85% of companies, CEOs have contracts providing for an annual bonus based on
performance, reports Clark/Bardes. Other common
compensation elements in CEO
contracts, in order of prevalence, include:
|
Compensation element |
Percent of companies offering |
|
Expense accounts |
73% |
|
Company car or car allowance |
58 |
|
Vacation time |
50 |
|
Perks |
43 |
|
Club memberships |
25 |
|
Periodic stock grants |
20 |
For lower level executives, perks specified in contracts are less generous
and don't include travel for spouses or security protection. Pay structures and
performance incentives also differ.
Other Provisions
At all levels, retirement provisions are important, with even small companies
finding they need to offer and contribute to 401(k) plans to attract top talent.
Due to new rules requiring top executives to certify company financial
statements, some executives request corporate errors-and-omissions insurance and
indemnification for errors made in good faith, not as a result of fraud.
Generally, companies will indemnify executives for civil litigation, which means
covering costs involved in civil suits. However, they won't protect them against
criminal charges pursued by prosecutors, says Mr. Lanza.
Some executives also are asking for a greater say in hiring as added protection
against staff misconduct. For example, some chief financial officers want to
approve staff accounting or auditing hires, whose mistakes could wreak havoc on
a CFO's reputation. "Executives justifiably want to have more of a say in
the selection and supervision of the folks who prepare the financial data and
handle funds," says Ms. Cammarano.
Most contracts specify that disputes be handled through arbitration by a retired
judge or arbitrator accredited by the American Arbitration Association. However,
be careful about making extreme demands that seem unreasonable. Boards of
directors are shying away from negative publicity such demands might cause in
the business press.
For instance, a Boston-based executive recruiter recalls a top executive whose
company paid for his phone calls to family in India. But when renegotiating, the
executive nearly lost his contract by asking for the dollar amount of the calls
to be added to his compensation.