The growing movement to change the way companies account for stock
options isn't just an arcane accounting issue. It could spell the end of a
valuable perk for many of the millions of people who receive options each
year as part of their compensation.
In recent weeks, as American corporations attempt to clean up their
image, more than a dozen major companies have announced they plan to start
treating employee stock options as an expense. On Aug. 6, General Motors said it would
start expensing options in January.
That means the companies will account for the costs of options on their
income statements just as they do today for rents, salaries or travel
expenses. Companies currently disclose the effect of stock options in
financial-report footnotes.
As companies begin expensing options, they are almost certain to get
stingier about handing them out because it will hurt their bottom line.
That will have major implications for how a wide array of employees
negotiate their compensation packages. What will replace stock options
isn't yet clear. Some companies may give employees stock grants or cash
bonuses. However, in today's tough economy, many employees may find they
get nothing to compensate them for the loss of options.
Top executives are likely to get smaller packages, but they won't be hit
the hardest. Instead, companies are likely to target middle managers and
the 10% to 20% of nonmanagement employees who currently get options.
"Companies are going to trim who gets options and, unfortunate as it is,
it's going to be the little guy who gets less," says Alan Johnson, managing
director of Johnson Associates, a New York compensation consulting
firm.
In recent weeks, such corporate giants as General
Electric, Bank One,
Coca-Cola and Procter & Gamble have said
they will expense options. In the high-tech world, both Amazon.com and Computer Associates jumped on the
bandwagon.
Barry Diller's USA
Interactive, a New York media and electronic-commerce company,
said it would do away with options altogether. Mr. Diller said options are
"far too democratic -- they reward a lazy person and a hardworking person
essentially equally." USA Interactive instead probably will begin rewarding
employees with restricted stock.
'Part of Our DNA'
Amazon.com currently gives options to virtually all of its 7,700
employees. Now, the Seattle Internet company says it now will use other
stock-based compensation programs to award workers. Though no details are
worked out, the company pledges that employees will receive benefits
similar to what they received with the stock-option program. "Employee
ownership is part of our DNA," says Bill Curry, Amazon.com's spokesman.
"We're not going to do anything to subtract from that."
Papa John's International began
questioning the value of options earlier this year, well before deciding to
expense them. The pizza company now says it is doing away with them
altogether. When the stock market is ahead of itself, "employees get a
windfall that isn't fair to shareholders," says Chris Sternberg, a Papa
John's spokesman. "And at other times it's undervalued and that's not fair
to employees" who get no benefit from the options they are awarded for
their work.
For its part, General Electric says it won't cut back the options it
dispenses. Overall, about 35,000 of GE's 310,000 employees receive options.
At General Motors, about 53,000 of the car maker's 355,000 employees hold
stock options. A spokeswoman for GM also says it has no plans to alter its
stock-option plan because of the new accounting practice.
An estimated seven million to 10 million Americans hold employee stock
options, according to the National Center for Employee Ownership. The value
of options on the date they were granted approaches $25 billion for the top
200 companies in the Fortune 500, says compensation-consulting firm Pearl
Meyers & Partners, based on its annual survey. Corey Rosen, executive
director for the nonprofit National Center for Employee Ownership,
estimates that "maybe as much as half [of those options] currently are
underwater" because of the stock-market declines since early 2000.
Workers should keep this backdrop in mind as they negotiate with
employers. In the booming 1990s, taking options in lieu of salary may have
been a smart move. Now, workers may want to push for other perks.
Companies that do cut back or eliminate options at the lower level "are
going to have to look for noncash perquisites" to keep employees happy and
motivated, says Robbi Fox, a consultant at Hewitt Associates, a
benefits-consulting firm. For example, optionless workers might press for
more flexible work schedules.
A Procter & Gamble spokeswoman says the consumer-products giant is
"just beginning to look at how we're going to expense options, so it's too
early to speculate" on whether the company trims its options disbursements
in the future. Every P&G employee owns options to some degree; new
workers get 100 options when they are hired and can earn 50 options for
work that goes above the call of duty. In fiscal 2001, P&G issued 28.4
million options.
Dole Food Co., meanwhile, says
questions about how many options are granted and to whom will "be reviewed
at an appropriate time."
Won't Miss Options
Some employees won't miss stock options. Tina Consagro received 3,500
stock options during the two years she worked as a sourcing analyst at
ICGCommerce, a dot-com that never went public. "I think if I recycled the
paper I might get a dime out of it," jokes the 33-year-old from
Chesterbrook, Pa. She now works for drug distributor AmerisourceBergen Corp., where,
instead of stock options, she periodically can buy company stock at a 15%
discount to the market price. There's little chance she will strike it rich
like she might have with options. But having been scorched by options, she
now says, "This is a better deal."