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fourth
  Microsoft Ushers Out
The Era of Options

 
 
 
  • Editor's Note: This story was corrected since it was first published.

The golden age of stock options is over.

Microsoft Corp., the quintessential high-tech success story whose stock options turned thousands of employees into millionaires, sounded the knell Tuesday when it announced it would stop issuing options and instead begin giving its 50,000 employees restricted stock. Those shares typically can be sold only in future years and only if the employee is still at the company.

Microsoft also offered employees the opportunity to sell the nearly worthless options they already hold, in an unusual arrangement with J.P. Morgan Chase & Co. But in most cases they'll make far less than what they had once hoped to reap by exercising them.

The company's decision comes amid mounting pressures on stock options, long a pay perk for senior executives. More recently companies began doling them out to rank-and-file employees, making them an iconic trapping of wealth during the boom of the 1990s. Because options carry the right to buy stock at a fixed price during a specified period, they have the potential to create enormous windfalls if the stock goes up.

Today they face a multifront assault. Employees are unhappy because after three years of stock-market declines many of their options are close to worthless. A growing chorus of critics argue that they tend to warp managers' views by emphasizing short-term performance and giving them an incentive to play accounting games to inflate the stock price.

Federal Reserve Chairman Alan Greenspan last year blamed "poorly structured" options as a major contributor to the "infectious greed" that gripped business in the 1990s. "The incentives they created overcame the good judgment of too many corporate managers," he testified before the Senate Banking Committee. Investors howled when leaders of companies including Enron Corp. and Qwest Communications International Inc. reaped huge gains from exercising options and selling shares just before bad corporate news broke.

Some investors and regulators are pushing to change the favorable accounting treatment for options, under which companies aren't required to show option-based compensation as an expense on their income statements.

For Microsoft, the move to abolish options signals that the once-fast-growing tech business is becoming a mature industry. Microsoft Chief Executive Steve Ballmer said in an interview that grants of restricted stock will prove more valuable to employees than options at a time when Microsoft shares are unlikely to rise as rapidly as they did in the 1990s.

After its initial public offering in 1986, Microsoft stock price soared as the company turned its control of the standard for personal-computer software into one of the most lucrative franchises in business history. Its co-founder Bill Gates became the world's richest man. But following the slowdown in the PC market, Microsoft's share price dropped from its high of $59.56, adjusted for stock splits. Microsoft says that most of the options held by its employees are now "underwater," meaning that exercising them wouldn't yield any money.

"It is very important to me that we absolutely have an environment where we are attracting [talented employees] and our compensation has to be part of our attraction," said Mr. Ballmer. He said Microsoft employees have been expressing "angst" about compensation that he thinks "reflects nothing more than the drop in stock price."

Increasingly Microsoft has come to grips with the possibility that its soaring share price, and the rich rewards of options, are a thing of the past. "If you think what happened in the nineties is going to happen again -- it's not," said Microsoft Chief Financial Officer John Connors. In a recent interview he described the PC market boom as a "phenomenon" that "nobody will ever likely repeat."

Compensation experts said Microsoft's move is the latest, and most significant, in a migration away from stock options. About 216 companies -- including a handful of tech firms -- have announced plans in the last year to count options as an expense. Dozens of others are switching to restricted stock.

"It is a watershed moment because of [Microsoft's] size and the size of their options program," said Brian Foley, managing director of Brian Foley & Co., a pay-consulting firm in White Plains, N.Y. "When a player of this size takes an action likes this, it forces other people to rethink what they should be doing." Mr. Foley thinks that other companies "will do the same thing because they want a more predictable accounting expense."

To be sure, options will remain a valuable tool for many companies, particularly fast growing start-ups that don't have a lot of money to pay employees.

Microsoft's switch is an outgrowth of a dinner Mr. Ballmer had last year with executives of J.P. Morgan. Mr. Ballmer's intention was to sell the bank more software. Instead, he got pitched on the outlines of a new employee-compensation package. Since then, Mr. Ballmer said, Microsoft has engaged in months of internal polling and focus groups with employees.

Under the plan, which will start in September, Microsoft says it will end its employee stock-option program and make all employees eligible to receive awards of restricted shares, which vest -- and thus can be sold -- over a five-year period.

Microsoft also hopes to help employees realize some value on their nearly worthless options, by selling them to J.P. Morgan. Employees would receive cash reflecting the approximate value of the options. Even when an option is underwater, it still has a value because of the chance the stock will rise above the exercise price before it expires.

For example, if Microsoft's shares were trading at $25, options with a specified purchase price (known as the strike price) from $33 to $34 are expected to be sold for about $1.80 to $2.10 each, according to an e-mail Mr. Ballmer sent employees Tuesday.

J.P. Morgan declined to elaborate on the structure of the purchase plan, citing a pending review by the Securities and Exchange Commission and the Microsoft board. But the bank's private banking division has bought options held by individual senior executive clients. The deal lets J.P. Morgan do pioneering business on a large scale with one of America's most coveted corporate clients.

Microsoft's restricted-stock plan is also unusual; most companies that issue restricted shares give them to executives, but Microsoft intends to give them to all rank-and-file workers.

The move could significantly change Microsoft's financial statements. The company said that in the future it will record an expense for the restricted stock. It did not immediately offer an estimate of the financial effect. But in an SEC filing in May, Microsoft said that counting stock options as an expense would have reduced its net income in the nine months ended March 31, by a fourth to $6.05 billion from $8.07 billion.

Microsoft's shift away from stock options reflects an astonishingly quick reversal in public sentiment. Just a few years ago, consultants, professors, investors and politicians championed options as the ideal incentive for executives and rank-and-file employees. The idea was that they aligned staffers' fortunes with those of shareholders. Government tax and accounting policies helped, by giving companies tax breaks when employees exercised options and allowing them not to count options as expenses.

But options have fallen out of favor amid a wave of corporate scandals and the end of the '90s bull market. The Financial Accounting Standards Board has been moving toward requiring that options be treated as expenses in financial statements.

All that has helped fuel the move toward restricted stock. Progressive Corp., a Mayfield Village, Ohio, auto insurer, this spring began giving 615 top managers restricted shares instead of options. A portion of the restricted shares received by the 30 top executives are linked to Progressive's future growth and profitability. The switch "was no big deal" to investors, who have raised no questions, said Treasurer Tom King.

Some investors complain that restricted stock does less to motivate workers than a stock option, because the stock is almost always worth something while an option can easily expire worthless. "Is that pay for performance?" asks Ann Yerger, deputy director of the Council of Institutional Investors, which represents more than 130 pension funds, with more than $3 trillion in assets. She says restricted stock "is a freebie."

The AFL-CIO has backed shareholder resolutions at six companies that favored giving executives restricted stock in lieu of options. The labor unions want the stock linked to performance of the company's shares. Without the link, one federation official has said, restricted shares are "pay for pulse."

Seattle Internet retailer Amazon.com Inc. made the switch late last year. Amazon gives employees fewer restricted shares than it used to give options, which the company says reduces dilution for other shareholders.

Others have begun treating stock options as an expense. Online DVD rental company Netflix Inc. will begin expensing stock options when it reports its second quarter later this month. Barry McCarthy, chief financial officer of Netflix, said the company made the change because regulators and accounting groups were encouraging it and "early adoption seemed like the best practice."

Mr. McCarthy said Netflix considered moving to restricted stock, but chose not to because tax rules would require employees to pay taxes on the shares when they vest, discouraging employees from holding the shares as long-term investors.

There are still many holdouts, most notably chip giant Intel Corp. and networking titan Cisco Systems Inc. An Intel spokesman said Microsoft's plan "in no way affects our resolve, or affects our argument" that treating stock options as an expense is a bad idea. In the past, Intel Chairman Andy Grove has defended options as a way to link employees and shareholders.

Mr. Grove and Cisco Chief Executive John Chambers have argued that it doesn't make sense to treat options as an expense, because companies don't expend any cash. They argue that financial statements already recognize the impact of options reduce the ownership stake of existing shareholders and per-share earnings. Moreover, these executives say, there's no way to accurately estimate the value of options, so counting them as expenses will make financial statements less reliable.

The Microsoft move "is not going to have any impact on our coalition because they remain committed to broad-based stock option plans," said Jeff Peck, a lobbyist for the International Employee Stock Options Coalition. Members include more than two dozen companies, such as Intel, Cisco and AOL/Time Warner Inc.

Stock options have been around since at least the Roaring '20s. After 1950, when Congress liberalized capital-gains-tax treatment on selling acquired shares, many companies started offering options to executives as compensation, although they were granted sparingly. They became virtually irrelevant during the bear market of the late 1960s and early 1970s.

Between 1975 and 1985, however, corporate superstars emerged demanding superstar pay, which triggered a wave of similar demands by other chiefs. During the following decade's bull market, the payoff from stock options surged. To protect themselves against hostile takeovers, many corporate chiefs sought big stock option grants that matched the equity stakes given participants in risky buyouts.

In 1986, when Microsoft went public, Chairman Bill Gates offered options to all full-time employees. During the 1990s, Microsoft shares soared and thousands of option-rich employees became millionaires. But after Microsoft shares peaked in December 1999, Mr. Ballmer, who succeeded Mr. Gates as CEO in 2000, had a morale problem.

Mr. Ballmer arrived at J.P. Morgan Chase's executive dining room at its Park Avenue headquarters last year expecting to make a sales pitch to three bank executives, David Coulter, the head of investment banking; Thomas B. Ketchum, the executive in charge of technology at the bank; and Peter Engel, who handles the bank's Microsoft account.

The dinner morphed into a brain-storming session about how the two companies might work more closely together. Stock options came up and Mr. Ballmer quickly concluded the two companies should talk more.

Over the next few months, Mr. Ballmer said Microsoft considered several compensation plans, including combinations of options and restricted stock. The biggest concern, according to a person involved in the discussions, was how big a change employees could accept.

Employees who hold options will have the choice to keep them or to sell them to J.P. Morgan for their approximate market value. Microsoft executives predict that most employees will sell their options.

If that's the case, employees will tacitly be saying that they don't expect Microsoft's shares to rise the way they did in the 1990s. Still, executives said, the new plan would offer powerful incentives to recruit and retain talent. "If you're planning on being here 10 or 15 years this is a hell of a deal," Mr. Connors said. "You can build a very solid financial future."

-- Jathon Sapsford, Nick Wingfield and Jonathan Weil contributed to this article.

Email your comments to cjeditor@dowjones.com.


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